Email Overload Overcome At Insurance Company

The only way emergency communications could be sent out was by email. This had obvious drawbacks as the message is only understood when the end user opens the email, which with severe email overload, could be hours later.

“Emails became irrelevant to people. After a while they were not even reading them because there was simply far too many to efficiently process,” said the Communications Manager.

Operating in multiple locations, including three office sites, one retail site and several 'work-at-home' staff, also presented a challenge for getting messages through to every staff member.

To be effective, the business needed to address the problem of email overload and ensure critical communications are delivered to staff in real time.

Prior to rolling out the SnapComms solution, the insurance company were limited to what they could put on staff screensavers. Pushing out screensaver content to staff computers was only done once per quarter, so the ability to change what was displayed was time-consuming for the desktop team.

With the SnapComms Screensaver tool, the Communications team have complete control of when screensavers are displayed, how many are displayed at once, and how they target specific screensavers to different parts of the business.

Message administrators could deploy a screensaver whenever they need to, without engaging the Desktop Support team to push it out manually, making the whole process a lot more efficient.

Targeting facilities of the SnapComms tools allowed the business to communicate differently with audiences by location. The company has three main office sites, plus one retail site and a number of people working remotely from home, plus subsidiary companies that receive different communications.

SnapComms allows the administrator to communicate with defined groups of people separately, removing the information overload that previously existed. Employees know that if they receive a SnapComms Alert, the information is relevant to them, increasing readership.

“The desktop support team are very happy with the SnapComms tool. Now they can send outage alerts to targeted groups immediately, and they no longer have to shut down for a day in order to push out the quarterly screensaver update,” said the Communications Manager.