Sales Teams Communicate :: Sales Communication Tools

Communicating with Sales Teams

Typical Sales Communications Issues:

Reaching and engaging remote sale teams can be a challenge. Sales representatives typically use laptops but may rarely visit the intranet or read mass emails updates.

Existing communications channels may be ineffective. With the exception of team meetings (which typically should not be taken up with general information updates) and broadcast voicemails (which staff often don't listen fully to), Sales & Marketing teams can struggle to get new information on products, promotions, pricing, etc, out to sales reps in the field.

VPN (Virtual Private Networking) solutions can be slow and painful for sales reps. Meaning that sales reps may avoid using it as much as perhaps they should.

Solution for Communicating with Sales Reps:

Deliver visual announcements to laptop screens, bypassing email and the VPN.
The SnapComms software securely receives and displays relevant messages as soon as sales reps connect to the internet ( to place web based orders, browse, download email etc).

Messages don't complete for bandwidth. Externally hosted solutions mean that messages don't compete for bandwidth with in-house order system traffic (which makes I.T. happier).

Message cut through. Recurrence options for desktop alerts, staff quizzes, news feeds and staff surveys and polls can help ensure that unread messages get cut-through.

Promote content to customers too. Screensaver communication can be a great way to promote brand values and the latest products and offers. Whenever a sales rep's computer is in screensaver mode, their screensavers can act as interactive billboards to prospects and clients.

Interactive / hyperlinks. Embedded hyperlinks in SnapComms messages help promote relevant intranet content thereby ensuring that staff find the information they need on the intranet or network.

Library of recent promotions and material. Reps have a 'library' of recent promotions and material available through their SnapComms Message History, available on or offline.

Measurability. Measure and benchmark message readership, click-throughs, surveys responses, and other activity resulting from your sales team communications. Figure out what constitutes a ‘good’ or ‘bad’ response rate.

Secure blogs and forums. Involve and engage sales reps by allowing them to 'meet' online to share ideas and best practice and to provide input, no matter how geographically separated they are.