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Snap – Internal Communications Solutions.
10
Hot Tips for Internal Communicators
Getting the right message to the right audience
So what’s this got to do with me?
People are really good at hearing what they want to hear and screening out messages that they either
don’t want to hear, or are not ready to hear. This makes your role in internal communications a complex
one, particularly in times of change. When significant organizational changes are being planned, you not
only need to understand each stakeholder group but you also need to take into account individuals and
how they may react on a personal level to the changes. You have to get the message and the language
right.
You will have clear messages that support the planned changes and assist in moving the project forward.
However before communicating these messages, conduct a systematic audit of your audiences. Consider
their needs, the way change may affect them and their current mindset. Then adapt your messages to
ensure each group understands each message as you intend them to, so that subsequently, each person
acts or thinks in the way you desire.
Repetition is important. You don’t want to bombard staff with information, but you do want to keep up
momentum, and you do want staff to receive the right information at the right time. Consider using a
variety of ways to send and receive information and messages. Use push and pull strategies. Some
information will need to be pushed out to staff, whereas other information can just be there for when
staff need it.
If you are the intermediary in some of the employee communications, make sure you respond in a timely
manner to all interested parties.
Get the right people involved in communicating the change initiative. This sends a strong message to
staff. Engaging people who have an in-depth understanding of the way your business runs, who are
team players and who staff respect will make your internal communications tasks so much easier. They
can smooth transitions, provide context for their teams, model the right behaviors and act as project
champions for you. So when your staff ask, ‘What’s this got to do with me? Your team has all the
answers.
Try these Snap Internal Communications Channels
Snap Comms provide a range of employee communications tools to suit varying internal communications
needs. Overt tools such as Desktop Alerts can be used to achieve maximum cut through for important
and/or urgent messages and updates. Tools such as Snap Shots screensavers provide a more passive
way to raise staff awareness of key themes. Snap Staff E-Mag and the Snap Interactive tools drive
employee participation and co-operation and provide the means for staff to express their own views.
Snap Employee Blog allows you to enlist people that staff respect to write blogs, answer questions and
provide a credible source of context for staff.
Targeting features in the Snap Content Management system allow you tailor and target any type of
message to any employee group.