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Snap – Internal Communications Solutions.
18
Hot Tips for Internal Communicators
Measure results, celebrate success
I am sure that we got the message across. But what did actually happen?
Measurement is critical in times of change and the best internal communication strategies involve
measuring for effectiveness. It is important to understand whether messages are hitting the mark and to
confirm that people are on the same page as you (or at least the page you expected them to be on).
Your first step is to list the desired outcomes of your change communications project, and decide how
you will measure the success of each outcome. And do you have current data to use as a comparison?
You probably want to measure:
Staff attitudes (to the project, to how well their managers get the message across)
Staff emotions (where they are on the change curve?)
Level of skill development or knowledge acquisition
How well is your change communications strategy working?
Have internal messages been received, read and understood?
If you measure every step of the way, you can tweak messages and change tack when an approach is
not working as well as it might. Regular staff surveys that give a snapshot of how people are feeling
allow you to track the overall trend, otherwise it is easy to let your opinion of progress be colored by the
‘squeaky wheels’ in your organization;
You need to gather qualitative as well as quantitative data, and decide on effective ways to present and
use the information.
Proof of progress validates your planning, informs management and motivates staff.
Try these Snap Internal Communications Channels
Snap Staff Poll can provide an effective way to assess what’s working, measure attitudes and levels
of understanding and to track trends. Snap Staff Poll is very quick to set up and simple to deliver
company wide. It pops up on targeted employee computer screens, so does not add to email
overload. Built in reminders help drive participation which ensures that all staff views are
represented …including the important but often ‘silent majority’ who perhaps do not have extreme
views or agendas and are less motivated to participate.
Snap Staff Discussion Forum: In addition to quantitative research, Snap Staff Discussion Forum is a
good way of enabling staff to engage in online discussions. It can provide a valuable qualitative
measure of feelings, levels of engagement etc.
onto, successes during the change process. Targeting features mean that even small, team specific
successes can have a local impact on levels of motivation and engagement.
news items. It can be an excellent tool to provide literary proof of success. Staff can easily submit
their own articles about their successes for distribution in a readable engaging format to specific
target groups or across the organization as a whole.