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Snap – Internal Communications Solutions.
22
Hot Tips for Internal Communicators
In addition to ‘user generated content’, Snap Staff E-Mag isn’t delivered by email, it has much more
visibility. Each time Snap Staff E-Mag is published, staff members will see a ticker-bar appear which
scrolls three times at the bottom of their screens. They can click-to-read there and then, or alternatively
they can go to their message history to read the latest publication of Snap Staff E-Mag at a time that
suits them better
Snap Staff E-Mag is designed to be scan-able with ‘read more’ links allowing people to find out more on
the intranet or find documents on the network. Snap can report on these links so you can see just how
popular a particular article was and include more of these types of articles to ensure high readership
Embedded email links allow readers to respond / reply directly to the author…..depending on response
levels, the author can call a discussion group, summarise comments in the next edition or maybe set up a
Snap Employee Blog or Forum for further debate.
There is also an option to display the magazine as a logon screen which is great because most people like
to read something to warm into the day. Readership rates increase significantly when this option is
enabled.
It means that, instead of 11 interrupts per hour, our staff can focus on their specific roles and then chose
to read all of the ‘general news and updates’ in a one-stop format at a time they choose. They are
expecting these types of messages and hence are more receptive.
SnapMag is targetable to different user groups so individual departments can have their own version of
the magazine.
Snap Staff E-Mag is not only a way to cut down all staff emails. You can also use it as a way to allow
staff to communicate with each other and to build engagement. Because any member of staff can
participate in this magazine (assuming this option is enabled), it is a great way for staff to become more
involved, feel part of the community and hence build their engagement.
Your company culture and demographic may mean that tools like blogs and forums are simply not
appropriate or acceptable to senior managers. There may be fears around loss of control or the impact
of disengaged staff. Under these circumstances, Snap Staff E-Mag can be a great alternative. Snap Staff
E-Mag enables you to distribute ‘safe discussion’ directly to the employee’s computer screen.
Snap Interactive –Employee Blogs, Forums, Helpdesks and Q&A Spots
If your company culture and demographics suit the use of social media tools consider Snap Interactive.
The Snap Interactive tools have the following unique features:
Specifically developed for employee communication
Cost effective and easy to implement
Secure, hosted solution authenticated to each employees computer (or log on profile)
Easy to use, ‘scan-able’ for busy people
Tools to search for key information
Promotional tools to drive usage and value
Unique reporting tools to measure value and ROI
There is no IT involvement required to set these tools. The Snap Interactive tools are strategic
communications tools and specifically designed to be easily managed and operated by the
Communications team and not become an IT ‘project’ each time a new forum is to be set up or a change
needs to be made.
This permits you to quickly and easily try concepts out. For example, you want to implement a discussion
forum around the launch of a new product …but there is some debate around whether this will provide
value or whether people will participate….. These tools allow you to test uptake and evolve the use of
such tools without the need for ‘big project’ budget, business cases or resource.
Administrators can quickly and easily set up new forums or blogs and specify which employee groups
have authoring, commenting, and read rights.