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Snap – Internal Communications Solutions.
Hot Tips for Internal Communicators
Target your audience and make emails relevant to them.
You have mail. Right! But is it really meant for me?
There is nothing so frustrating as knowing that your messages are not getting through. You communicate
important information to staff only to find a few days later that staff deny all knowledge of your
communication. So how effective are you? Think about it. Have you ever opened an email, read it, and
then wondered what it was all about? Or wondered if you were really meant to read it? The cause may
be quite simply that the writer did not think about you as the intended audience.
So when you are writing an email, think about the people who will read it. Then write to them in
language they will understand. Make the message relevant to them and their role. Tell them why you
are writing to them and what you want them to know, think or do.
Whether you are sending informative emails or publishing an internal comms electronic magazine, you
need to know your audience. You need to work out ways to increase readership and to increase the
uptake of information.
Try these Snap tools
One of the key benefits of all of the Snap Internal Communications tools is that every communication can
be easily targeted to specific employee groups. You can target employee groups via existing network
structures set up by IT (e.g. Marketing, Finance etc) and/or you can set up you own communications
targeting groups. Other key benefits are the reporting options that allow you to see exactly what people
are reading and what is being ignored.
Why don’t you try a short opinion poll, using the Snap Poll tool, and really find out what’s working and
what isn’t? This is a way to find out much more about your audience.
The Snap Poll tool can be used for staff feedback, employee satisfaction surveys, staff opinion polls, etc.
Full reporting options means that Snap Poll can also serve as a benchmarking tool and provide the means
to easily measure the effectiveness of many operational areas. For example, your objective is to raise
awareness of sustainability issues, so you run a short multi-choice Snap Poll asking people to tell you how
they travel work, whether they recycle etc. You subsequently run a communications campaign around
sustainability, then a few months later you run the same Snap Poll. Hey presto, you have a very clear
measure of the effectiveness of your campaign.
The Snap Poll tool means that interactive employee polls and surveys can easily be pushed to the
desktop, so they do not add to email overload. Employee specific desktop reminders (to only those who
have not responded) can also be set up to drive participation.
Finally, where appropriate, a confidentiality option can be enabled, meaning that staff can be candid (for
example, in times of change), without fear of repercussion.