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Snap – Internal Communications Solutions.
Hot Tips for Internal Communicators
Increasing the Impact of your Intranet
A good Intranet site is not about technology. It is about communication and
meeting your objectives
The idea that if you build it they will come, might have worked for Kevin Costner in the movie “Field of
Dreams,” but it certainly does not hold true for Intranet sites.
If your Intranet has stagnated and is under used, it is time to work out how to attract staff back, even
though creating and maintaining an effective Intranet is daunting. You need to identify what you want to
achieve with your Intranet. You need to integrate your business goals as well as the needs of each
department and its staff. In addition you need to keep up with the times and with the technology.
Even re-jigging the Intranet seems like a huge task. Where do I start?
As with any project, it is best to start by organising your team and defining the project. To start off with
you need to answer basic questions such as:
What is the purpose of the Intranet?
Relevant to our internal communications goals, what do we want to achieve?
Who will use it and how will they use it?
What will it contain?
What functionality do we need to achieve this?
Do the big thinking first, and then break up the project into a series of smaller projects. You are likely to
get more ‘buy-in’ and gain more credibility if your staff gain a series of benefits, and can see a series of
improvements over time.
Ten top tips for a dynamic and engaging Intranet
1.
Have a clear vision and do your planning. Read more
2.
Use an iterative approach. Read more
3.
Make it effective and drive usage. Read more
4.
Keep it simple and don’t get wowed by technology. Read more
5.
Design for your culture. Read more
6.
Make it easy to use. Read more
7.
Give staff what they need. Read more
8.
Engage users. Read more
9.
Keep the content compelling and keep it up-to-date. Read more
10. Measure results and plan for the next round of changes. Read more