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Snap – Internal Communications Solutions.
Hot Tips for Internal Communicators
Keep the content compelling and keep it up-to-date
Staff look forward to logging on to see what’s new. They love the fact that it
is so easy to find the information they need
Does this sound like a report on your Intranet? What is the X-factor that compels staff to visit an
Intranet? Michael Sebastian suggests ‘bringing critical work flow online and once staff are there you can
drive them to other places.’ This is a good strategy but it is easier said than done. However, there are
tools that ensure staff know what critical work flow is available online and ensure that they can find it.
Other strategies to keep the content compelling and up-to-date include:
Make it easy for staff to update and publish information.
Ensure you have rules about version control and archiving so staff don’t waste time sieving through
documents trying to determine which one is current.
Involving staff in creating content.
Use technologies that enhance the ability to share and disseminate information.
A CEO blog can be a great way to get closer to employees and give the organisation a human voice.
Personal blogs by key individuals within the organisation can be a great way to share leaning and
promote resources. For example, an engineer can update a blog with links to relevant research articles,
or a top sales performer can share the secrets of his/her success.
If you are using blogs and forums in a wider more general context, it is important to stimulate and guide
the discussion where appropriate. Keep an eye on the topics and issues being discussed and promote
the interesting themes to a wider audience to increase readership and participation.
Try these Snap tools
Participation in an optional Snap Poll can be by clicking a link or button on relevant Intranet pages.
This allows users to ‘report out of date content’. Centralised reporting allows the Comms team to
send out notifications to the content owners to update their content via Snap Alert.
Snap Blog and Snap Forum have been specifically designed for the purpose of secure intra-company
employee communications. User friendly features such as seamless authentication mean staff can
‘join a conversation’ effortlessly. Involvement and participation are key drivers of engagement.
Snap Mag pushes news and updates directly to the employees’ computer screen and provides click
through links to relevant Intranet pages. It is an ideal medium in which to feature key themes and
interesting discussions underway in the ‘blogosphere’ in order to increase interest and drive
participation in these forums.
Snap Mag can also act as an alternative to certain parts of the Intranet that require constant
updating. All staff can quickly and easily submit updated content to Snap Mag by clicking an icon on
their computer and filling out pre-specified fields. Readers can see what’s current and easily search
for older content.
The Snap Shots screensaver tool is a great way to raise awareness of key themes, such as the latest
CEO blog update, in an compelling, highly visible, yet non intrusive way. Staff can click the screen to
be taken directly to the specific pages of interest.