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Snap – Internal Communications Solutions.
Hot Tips for Internal Communicators
Measure results and plan for the next round of changes
The greatest problem with communication is the illusion that it has been
accomplished
George Bernard Shaw
In other words, once you start making improvements to your Intranet, you need some way of measuring
your effectiveness. Being able to verify and quantify the benefits of improvements made enables you to
justify expenditure. Being able to quickly diagnose problem areas is vital if you are to keep your projects
on track. You may have the occasional disappointing result, but a problem identified is an opportunity
waiting for you.
It is important to gather qualitative data as well as quantitative data. Quantitative data tends to identify
problems areas, whereas qualitative data can provide further context around the issues.
Reliable and effective measurement tools are vital in our business environment which calls for increasing
accountability.
What do you need to measure? Try asking questions for the following issues:
Layout and structure. For example, does the layout and structure reflect your brand? Does it look
up-to-date and inviting?
Content. For example, is your content useful, correct, complete and up-to-date?
Functionality. For example, how functional and dynamic is your Intranet? Can staff complete
everyday, administrative tasks easily?
Intranet maintenance. For example, how easy is your Intranet to maintain? Can staff submit articles
easily? Is it easy to update content?
Intranet use. For example, what pages are visited most often and why?
You need to gather benchmark information prior to starting your project. The only valid way to assess
changes made to your company Intranet is to measure effectiveness both before and after changes are
made and to quantify your ROI. Effective measurement is the key to continual improvement.
Try these Snap tools
Snap Poll can deliver company wide surveys to assess what’s working and what’s not with regard to
the Intranet. Its easy-to-answer format and high participation rates mean that it can be an effective
tool for establishing benchmarks and tracking changes over time.
Snap Poll can also help you capture and assess the business value delivered by the improvements
made to the Intranet. (See Have a Clear Vision).
A ‘silent’ Snap Poll means that a link or button can be included on relevant Intranet pages allowing
users to ‘rate this content’. Reports can then be produced to measure the perceived user value of
specific parts of the Intranet.
Snap Forum and Snap Blog have Internal Communications specific reporting metrics built in to help
you measure ROI and demonstrate value. Reporting can include user demographics, popularity of
content, total time spent by users etc.
Snap Reporting. A wide range of reports are available from the Snap Content Management platform.
Everything from click through links followed, the popularity of specific blog and forum items, to the
full results of Poll, Surveys and Quizzes are available either as standard options on the platform or as
customised reports available from the Snap support team.