 |
 |
 |
 |
 |
|
 |
 |
Snap – Internal Communications Solutions.
Hot Tips for Internal Communicators
Engage users
The key to a successful Intranet is user engagement
Many organisations have invested significant capital and resources into their Intranet only to find that
their staff do not use parts of (or even all) of it as often as they might hope. There are a number of
reasons reported by employees for this.
Staff visit the Intranet to find what they need. But finding the information they require is not always
easy. The Intranet may be poorly signposted, hard to navigate and have poor search capability. It can
take up too much time and content may not be up-to-date. If this is the case, is it any wonder that staff
don’t want to visit it a second time?
Features such as blogs and forums have fantastic potential to engage staff by encouraging conversations,
leveraging knowledge and fostering collaboration. It is important however, to understand your employee
demographics and accept that one size does not fit all. What engages one member of staff may leave
another cold.
Take a user-centric approach. Perhaps categorize information to reflect the way staff think and would
use the Intranet, rather than applying functional silos or organizational structures. Implement user
friendly features such as help desk zones and searchable Q&A spots.
Tools are available to promote your Intranet and engage even the most reluctant users. These tools help
raise awareness of new information and resources available to staff and provide click through to the
relevant Intranet pages.
Try these Snap tools
Promote your Intranet to engage users. Why not try:
The Snap Shots screensaver tool can raise awareness of new information on the Intranet by turning
employee screensavers into dynamic interactive bill boards. An image is worth a thousand words.
For example, an image of a graduation cap with some relevant text and a click through link is a
powerful and engaging way to notify staff that online, self-paced training programs are now available
on the Intranet.
Snap Mag pushes company news directly to employees’ computer screens and provides click through
links to relevant Intranet pages. Staff no longer have to visit the Intranet to read the latest news, it
is delivered to them in a readable and engaging format. Staff can also submit their own news
articles and updates. This means that you no longer have to chase different people in various
departments for news content for your Intranet home page. Articles, once approved by the editor,
are automatically included in the magazine. The fact that the magazine’s content is ‘user generated’
makes the magazine engaging and interesting to read.
Snap Forum and Snap Blog are quick to set up and cost effective to implement. They are easy to use
and designed specifically for employee communication thereby meaning maximum usage and value
for staff.
All of the Snap tools can include click through links and therefore act as promotional tools to stimulate
interest and drive the usage and value of the Intranet. News feeds, alerts, interactive quizzes and polls
can be engaging ways to drive traffic to the Intranet.