Concerns about blogging:

  • Spurt of activity then dormant
  • Signal to noise ratio (mind dumps)
  • Impact on intranet search engine effectiveness
  • Editorial review – big brother or free for all?
  • Impact of disengaged employees
  • Difficult to demonstrate business value
  • Legal risks of blogs
  • Social media and productivity issues

    Snap Forum has been developed to address these concerns.


Snap Mag as an alternative to blogging

  • Look and feel – more readable / customizable
  • Any employee can click to submit content
  • Editorial review easy
  • Any reader can click to respond directly to the author
  • Can be department or group specific
  • Promoted via ticker, splash screen etc


Enhancing horizontal communication
:

  • Readers can click to respond directly to each article author
  • Responses can be private
  • Author can then set up a more personal discussion around the issues raised
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