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Snap – Making Internal Communications a Snap
1
Snap Poll – Staff Survey Examples
“The greatest problem with communication is the illusion that it has been accomplished”
George Bernard Shaw
Measuring internal communications effectiveness is an important part of the employee communications function. Not only does measurement
ensure that the communications process can be continually monitored and improved, it also allows internal communicators to demonstrate
business value to senior management and other departments.
The Snap Staff
Poll tool allows internal communicators to gather important staff feedback and measure employee attitudes, awareness and
behaviours in a simple, effective and targeted way. A few examples of how Snap Staff Poll can be used are given below:
Measuring Internal Communications Effectiveness
As a business, how good are we at communicating?
1. Excellent
2. Really good
3. Pretty good
4. OK
5. Not great
6. Terrible
How much are we communicating?
1. Too much and it can be confusing
2. Too much but I understand the messages
3. Just the right amount
4. A little more communication would be useful
5. Not enough, I have to find things out for myself
What else should we know about our communications?
(Free-form answer)
Measuring Impact on Attitudes, Understanding and Behaviours
Have you heard anything about X?
1. I’ve heard about this a lot
2. I’ve heard the right amount about this
3. I’ve heard a little about this
4. I’ve never heard of this
Did you understand what was meant by Y?
1. I have no idea what was meant
2. I have a limited idea of what was meant
3. I got the general idea
4. I know exactly what was meant
Has your behaviour changed as a result of Z?
1. Yes, I really believe in this
2. Yes, because I have been told to change
3. No, I don’t have the time
4. No, I don’t believe in this
Benchmarking and Measuring Campaign Effectiveness
Because short Snap Staff Polls are very easy to set up and quick to administer, it is possible to measure changes over time.
For example, an internal communications campaign to raise awareness of the need to recycle is to be undertaken. Prior to the launch of the
campaign, a short Snap Poll can establish how many people currently recycle and to what degree, which establishes a baseline for comparison.
Once the campaign is over, the same Snap Poll can be completed and the shift in attitudes and behaviour can be clearly measured.