Measuring Internal Communications

Snap Poll can be used to measure and benchmark the effectiveness of Internal Communications.
See example questions >

Representative measurement data.
Snap Poll bypasses email and ensures high participation. This helps to ensure you don’t just hear from the squeaky wheels or people with an agenda motivating them to participate. You get representative measurement data from across the organization.

Recurrence to ensure cut through
Snap Poll is quite overt in its standard format. It pops up on screen and has recurrence and targeting options. So for important benchmarks you can set it up to recur indefinitely every say 45 mins. For less important, recur say 2 times and then not recur again and allow staff to opt in from there.

Confidential response for maximum candor (and effective measurement)
You can set up Snap Staff Poll to allow confidential responses. These can be valuable in times of change and uncertainty.

Benchmark, track trends and measure your impact.
Due to it's overt nature, Snap Poll works best for short, punchy surveys: up to 10 multi-choice questions (though other options for answers are available too). A prize incentive can also encourage staff to fill in the poll. Recurrence settings teach staff that it is easier to open a survey and answer a few quick questions than it is to keep deferring it until later.

Measure the impact of a communications campaign.
You can measure understanding, awareness or behaviors etc before a communications campaign, then after the campaign bench mark again and measure the shift. Because the Snap Content manager makes it so easy to target messages you might consider using a control group to measure against if it if possible. Easy targeting allows you to sample rather than target everyone so that employee don’t get survey fatigue.

Targeting (managers, teams, individuals)
Target measurement to the areas of concern or requiring focus.

‘Silent Polls’ activated by hyperlink
You can also set up ‘silent surveys’ that staff can opt into through a hyperlink perhaps in a screensaver or on the intranet.