Why am I still playing “spot the female” at tech conferences?

Posted 08 March, 2017 in



Today, March 8th, is International Woman's Day, an opportunity to have the debate and see how the world is tracking on gender parity.

I have often thought about positive discrimination in favor of women. Is it fair and appropriate? Can it actually encourage more women to pursue careers in STEM (Science, Technology, Engineering, and Mathematics)?

I’ve been undecided as to whether it is a necessary evil, or whether both men and women should simply compete on their own merits.

Part of the problem is proven “passive discrimination” demonstrated by double blind studies, showing that when identical resumes of a candidate named either “Jennifer” or “John” were presented to hiring panels, the male applicant was rated as significantly more competent and hireable than the (identical) female applicant.

Even more worrying: women only stand to gain one new STEM job for every 20 that are lost in other disrupted industries.

No matter how you look at it, the fact remains that we are a long way from an even playing field for women in STEM careers. As per the Industry Gender Gap report, women only hold 26 percent of all tech jobs. This is forecast to drop further unless leaders intervene.

I came face-to-face with this recently at #SaaStrAnnual, the annual gathering of the world’s largest community of Software-as-a-Service Founders and Executives (twitter.com/saastr). Out of an audience of nearly 10,000 people, I estimated only 3-5 percent of them were women.

This made me feel slightly intimidated–and also a little bit angry.

Here’s why: after entering the tech sector 30 years ago with a Masters in Engineering, I am dismayed to still be surrounded by almost all male faces when attending events such as this.

Another snapshot to prove my point.



I played “spot the female” with my colleague. Then when we progressed to “spot the female over 40,” I felt utterly demoralized.

I started to think that things will never change, and I might as well give up trying to change them, when—suddenly–the sun came out.

It happened in an enlightening session with Claire Hughes Johnson, COO of Stripe. She was, in a word, awesome.

In fairness to the other presenters, they were probably just as wonderful, but for me to see a woman of a similar age holding her own—and more—restored my faith in the industry and made me believe that I could belong.

Claire was interviewed on stage about the insights she used to help her grow Stripe as COO. She came across as smart, brave, insightful and eloquent. And she seemed to have no need to wear the Silicon Valley uniform of jeans and sneakers. She wore a skirt and an attitude that said, “I’m credible; take me as I am.”

I went from feeling like a slightly angry misfit, to feeling like it was OK after all, and hence my thoughts on positive discrimination in favor of women shifted, at least for a while.

So here is where I stand today:

To attract more women in tech, positive discrimination, however unfair, is an important requirement. Women need to be given preferential treatment in the recruitment process and then, once in the industry, supported as figure heads and role models, at least for a few years. This way women following in their footsteps are more inspired and see the industry as encouraging “people like me.” Maybe then we won’t need positive discrimination anymore—women in tech will just be the status quo.


Originally published on Next Web


Sarah Perry

More blogs by Sarah Perry

Determined to help organizations improve cut through for employee communications, Sarah co-founded SnapComms in 2007. Within three years, SnapComms grew from zero to hero in the competitive sector of employee communication software, where it is now a global market leader.