Hospitals, by their very nature, are rife with urgent situations; a critical hospital code situation, an IT outage, a policy update, or regulatory compliance changes that warrant immediate attention from multiple stakeholders.
Traditional internal communication channels can be ineffective - While many hospitals continue to rely on quick and inexpensive corporate email messaging, e-newsletters, or bulletins for communication, these methods remain ineffective since many workers - nurses, physicians, even janitors are unable to check emails frequently.
Some workers do not even have access to email. That’s why more and more hospitals are adopting multi-channel desktop and mobile messaging software, such as SnapComms, to improve internal communications across their hospital.
SnapComms is a unique toolkit - it delivers 10 different types of visual messages directly onto the computer screen, large display, mobile device or kiosk. It is being used by hospitals of every size to increase the impact and effectiveness of internal communications while reducing the costs and drain on IT resources. It includes:
Targeted to AD names, user names or machine names
Customized in terms of visual templates, display time and message repetition based on user interaction.
Ensuring that hospital workers see and understand important internal communications isn’t just a business requirement; it’s a moral imperative in many cases. Known as "message cut-through", getting information dispersed quickly, making sure it’s read, and tracking who’s received and responded is really the essence of internal communications in hospitals today.
SnapComms is used in a wide range of hospital and healthcare organizations. Here is a case study example of how SnapComms has helped improve internal communications in a hospital.
With 225 full-time physicians and 2,300 healthcare workers across different locations, all with varying access to email, taking steps to improve internal communication soon became an urgent objective for this hospital.
225 full time physicians
2,300 healthcare workers
Varied access to email
Local hosting of the SnapComms solution
Deliver urgent messages without email
Improve readership and response times for important messages
Provide a uniform look for hospital desktops
Reach multiple locations
The first objective was to standardize the desktop environment. So they started by looking for an appropriate hospital screensaver messaging solution.
“We needed a more uniform, corporate look for our worker screensavers, because some were actually viewable by patients and they didn’t represent our brand or our organization properly. We also had a problem with everyone using different personal screensavers”
A thorough search for corporate screensaver software alternatives lead to SnapComms, where there were numerous options for improving internal communications, including staff newsletters, desktop news tickers, pop up alerts, surveys, quizzes, and more.
Example of a hospital screensaver for internal communication
This hospital is also experiencing success with SnapComms’ scrolling ticker tool, which are used frequently for IT outage notifications, weather-related alerts, and important announcements or requests for immediate action.
The hospital began using SnapComms in December 2011 and since that time, the results have been excellent.
"SnapComms has now become our preferred method of worker communication."
Fast behavior change - For example, a major procedural change needed to take place immediately throughout the hospital regarding the manner in which physicians were being paged. All staff members needed to adopt the new procedure right away in order to remain in compliance.
Using the desktop scrolling ticker feature, information outlining the new procedure was sent every four hours for an entire week. The results were dramatic – almost instantly, the staff began implementing the new policy without fail. Even one of the management physicians was impressed and appreciative.
The news tickers are also used for more mundane hospital internal communications, such as school closings or corporate town hall meeting announcements.
Positive staff feedback
“Staff love the screensavers”
Effective message cut through
Message delivery without email -SnapComms messages reach health workers without email access
Fast behavior change - due to the visibility of SnapComms messages
Positive staff feedback - to the new communication channels
Because SnapComms has several significant advantages over traditional corporate emails for hospital internal communications, the hospital and wider healthcare group plan to keep using it. They have experienced first-hand that desktop message software like SnapComms is, in essence:
Non-intrusive - Interactive screensaver messages act as an effective 'push communication' channel that is engaging and non-intrusive.
Easily managed - Desktop messages can be changed and administered by the internal communications team, internal IT staff, HR, or marketing department.
Easy to deploy and update - IT no longer has to deploy static hospital screensavers using group policy.
Ambient advertising - Because hospital internal communications are delivered by screensavers and desktop news tickers when healthcare workers are in 'downtime', they are more receptive.