Video Case Study: Bringing A Unique Brand To Life

Organization

JUCY Group

Their Industry

Tourism services including RV and campervan hire

Location

Auckland, New Zealand

Number of Employees

350 (based across North America, Australia, New Zealand and UK)

The JUCY brand is unmissable - so are their internal communications

Internal communications are critical to JUCY to reinforce the branding they have worked so hard to develop.

JUCY needed to communicate essential product updates, staff events, sales promotions and general HR messages to staff. The challenge was how to embed their highly distinctive brand across hundreds of outlets and staff in North America, Australia, New Zealand and the UK.

Not only was consistency of branding hugely important, but reinforcing its unique brand identity and ethos even more so.

Watch the video to see how JUCY’s alerts, tickers, pop-ups and screensavers were truly brought to life through vibrant animation and attention-grabbing style, all imbued with JUCY’s unique sense of humor and fun.

Objectives:

  • To support the growth of a distinctive, globally-recognized brand
  • To improve levels of employee engagement
  • To overcome communication challenges arising from multiple locations

SnapComms has been ideal for getting the message to the right crew at the right time. The RSVP tool is a breeze to use for events.

The support we have received from the wonderful team at SnapComms has been outstanding. They are very responsive, and fantastically creative. The template team literally made “dreams come true” with our customized alerts.

Rachel Greenwood Communications Executive, JUCY Group

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