HR Communications

Effective Tools and Tactics

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Why is Effective HR Communication Important?

Erosion of trust and engagement - Trust and engagement have significantly been eroded during the recent uncertain economic and political times, rebuilding employee engagement is now an imperative for many organizations.

Effective HR communications - contributes to learning, teamwork, safety, innovation and improved productivity across the organization. It also plays an important part in reducing employee turnover and customer turnover.

Pay and benefits communication - may have regulatory requirements that need to be adhered to. Such messages may also provide an opportunity to add value for employees.

Connecting employees to strategy and values - helps provide a 'line of sight' between business goals and individuals roles which in turn increases the effectiveness and profitability of the organization.

What Makes Effective HR Communications Difficult?


Multi-generational work forces:

A typical organization has a blend of employee demographics (Traditionalist, Baby Boomer, Gen X and Gen Y). Communications that work for one generation may not work for another. Gen Y employees tend to prefer technology over face-to face Communications, are good at multi tasking and like information in small chunks. Baby Boomers, on the other hand, tend to favor face-to-face and printed HR communications. Subject interests may also vary. For example, older employees are likely to be more interested in communications regarding retirement benefits, where as younger employees are likely to be more interested in career development opportunities.




Different communication preferences and needsIn addition to generational differences, employees also have different communications requirements. Some people need to hear information, some need to read it and others need to experience it in order to comprehend it.

Information overloadInformation overload is a major cause of workplace stress and lost productivity. It is important to address the causes of email overload and to ensure that important messages cut-through.

Constrained message recallEven in situations where information overload is not a factor, research shows that people typically remember only three to five points from any communication. Effective communication strategies can ensure that the most important points of a communication are understood and retained.

Virtual WorkforceMany organizations now have employees working remotely and also possibly in different time zones. HR Communications need to 'reach' all employees regardless of their physical location.




How the SnapComms Tools can Help

Deliver HR Communications in an engaging interactive way

The SnapComms solution offers a range of ways to get messages across to different types of employees. For example:


HR Communication example screensaver

Screensavers for Visual HR Communication (60% of people communicate visually).


Use short summaries (or 'tweets' ) in our internal newsletter and on scrolling desktop tickers for
Gen Y employees, with hyperlinks to further detail (to appeal to the older employees).
Internal Communication Desktop Quiz

Desktop Quizzes for people who communicate by 'doing'.


Message cut-through

Communications channels such as Desktop Alerts and Scrolling Desktop Newsfeeds ensure that important Communications achieve cut-though. Message reporting and acknowledgement features can help track how effectively important messages are reaching their audience. 


Message targetingEmployees have different Communications needs and the SnapComms tools are easy to target to different employee audiences. The SnapComms solution automatically detects existing network structures and permits message targeting based on these structures, machine based targeting (and / or newly created targeting groups).

Demographic profiling The SnapComms solution provides a Registration tool which allows employee to specify factors such as demographics or information preferences. The SnapComms solution then automatically sets up message targeting groups to match these needs.


Internal newsletter example

User Generated Internal Newsletter Example


Reduce email overloadThe SnapMag user generated staff magazine aggregates 'mass email' updates from across the organization into an easy to read format that reduces interruption time and increases message cut-through.

Scheduling of HR communications to ensure delivery when employees are most receptive The SnapComms' Communication system allows all types of messages to be pre scheduled with start and expiry times. In addition, Communications on screensavers are, by their nature, displayed when staff are most receptive (and not deeply focused in a piece of work).


Desktop alert example

Desktop Alert Example


Secure communications channels for commercially sensitive HR communications SnapComms messages can't be easily forwarded (unlike emails). Only staff with a unique client applet residing on their computer can see SnapComms messages. Confidential HR communications can also be set up to be automatically deleted from local computers as soon as they have been read.


Feedback / two way communications The SnapComms Desktop Survey tool provides a means to carry out; opinion surveys, compensation surveys etc. to allow you to collect feedback and gather research prior to develop new HR policies and practices.

Obtaining leadership support Reporting and measurement tools can help ensure leadership support for HR Communication. (See "Measuring Communication").



Key Features

  • Message targeting

  • Message scheduling

  • Local message removal upon expiry

  • Delivery, open and display reporting

  • Message recurrence based on user behavior


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