Internal Communications Targeting

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Distribution lists - send a visual message, magazine or notification to a specific distribution list just as you would with email.

'Piggy back’ on your existing distribution lists - via Active Directory

Create manual distribution lists - create manual groups and /or allow the audience self select into distribution groups.

Why you should target internal communications:


Different employees have different internal communication needs - based on factors such as; age, role, experience, location, involvement in specific projects, level of impact by a specific initiatives and so on. The SnapComms internal communication platform allows you to segment your audience and avoid a 'one size fits all' communication strategy.

Targeting internal communications to specific employee demographics allows you to:


  • Drive and support behavior change
    because you can customize messages appropriate to each employee group ( focus them on the WIIFM "What's In It For Me?")

  • Target high priority staff with certain communications first (e.g. priority invites to a Brown bag with CEO) and then widen targeting groups to cover remaining spaces available.

  • Better engage shift workers and remote staff. Increase Engagement with shift workers and remote staff through targeted communications to computers, kiosks, break rooms, mobile devices.

  • Area expert communications. Delegation of message administration rights allow regional or area experts to customize and target additional communications to specific employee groups.

  • Reduce information overload by eliminating irrelevant messages for employees.

  • Target customized communications to key influencers, such as line managers, who can help important internal communications spread and 'stick'.

  • Provide relevant news and communications to specific employee groups and demographics.

  • New hire communications - send dedicated new hire communications.

user targeting set-up and management options


  • Active directory targeting (from IT network settings)
    This option automatically updates as network settings change (adding, removing users, changing user groups).

  • Machine based targeting
    Target communications by device and/or location. Useful for shared workstations (hospital nursing stations, public kiosks, etc.) Works on both Windows based machines and Macs.

  • Desktop registration alert
    A registration alert allows recipients to opt-in to specific groups and/or receive specific messages, reducing information overload and increasing readership.


  • Time zone detection 

    Makes it easier for administrators who send messages to staff in different time zones.



  • Import targeting groups from spreadsheet 
    Import custom communication targeting groups from a spreadsheet (e.g. all managers across all divisions).



Various ways to target internal communications


Targeting internal communications by group

SnapComms message targeting options allow you to target specific groups of employees with communications.


Targeting internal communications by employee
This option allows you to target internal communications by individual employees only.




Targeting communications by organization tree
Targeting via the Organization Tree option will allow you view the entire user structure of your organization. Here you can individually drill into all available groups/users and manually select which you would like to target.



Including and excluding specific Groups and Users

You can individually include and exclude specific Groups and Users to fine tune your internal communications targeting



Message targeting options:

The SnapComms easy-to-use user targeting interface allows you to target internal communications by:


  • Targeting groups

  • Individuals

  • Organization tree

No duplicate messages
Employees can sit within multiple targeting groups at once without receiving duplicate information.

Exclude options
Options to easily include or exclude groups or users from targeting are also available.


  • For Internal Communication users:

  • Increasing the relevance and effectiveness of specific communications

  • Reducing information overload

  • Reaching specific groups and employee demographics


  • For IT users:

  • Notifications to specific users and groups

  • For HR Communications:

  • Customizing change communications by the employee groups affected

  • Motivational messages for specific teams

  • Targeting of benefits communications by demographic


  • For Internal Marketing:

  • Testing marketing communications on specific groups

  • Sending the most relevant information to specific employee groups (e.g. sales teams)

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