Customer success is a critical function in modern workplaces. When customers are successful, they have greater loyalty and deeper relationships with businesses. Today’s top-performing organizations are focusing on this to achieve stronger growth, customer retention, lifetime value and ROI.
Customer success is a proven driver of organizational performance. (Source: ACTA Universitatis)
Whether your customers are consumers, patients, students or other businesses, customer success defines the effectiveness of your service and the satisfaction with using it.
It’s too important to sit with just a single team. Internal communications focus your whole organization on delivering the outstanding customer success which benefits everyone.
Demonstrate C-suite commitment
Embody the customer focus in all staff communication from management. Use video alerts to share CEO updates that everyone should read. Include customer success examples in monthly newsletters.
Build better understanding
Use staff quizzes to assess employee understanding of customer success best practice. Encourage suggestions on behavioral improvements through open-format staff surveys.
Use these special communication features to improve the promotion and celebration of customer success in your organization.