Internal Merger Communication
Uniting Employees In Your Brave New World
Don’t Let Staff Come Last In A Company Merger
Mergers are one of the biggest changes an organization can undergo. Integrating cultures, values, expectations and staff is a big challenge for management – and for employee communication.
In every merger, confusion, uncertainty, fear and resistance amongst staff can impact productivity and customer service.
The US has seen more than 325,000 mergers & acquisitions since 1985. (Source: IMAA)
Effective communication plays a critical role in minimizing the impact and reassuring employees. To be successful, an internal communications strategy must be at the core of the merger – as well as tools to guarantee employee engagement at this volatile time.
Tools To Manage Merger Communication At Every Stage
Merger communication needs to fulfill many objectives – raising awareness, growing understanding, managing objections and smoothing transitions. The SnapComms solution suite covers all these needs within one proven, dynamic platform.
Desktop alerts raise awareness and communicate urgently in times of high importance. Video alerts convey both information and emotion when in-person communication isn’t possible.
A digital newsletter dedicated to the merger can become the single source of truth for employees, consolidating news and updates to provide transparency and quash rumors.
Screensavers communicate visually in a way that gets messages across while avoiding them being buried in existing (and probably overloaded) channels – essential for effecting cultural change.
Staff surveys gather fast feedback and keep lines of communication open during a merger. Staff who fail to reply can be prompted in to ensure information gleaned represents as many people as possible.
Results You Can Depend On With SnapComms
Enhance leadership
The reputation of management is enhanced through both authoritative top-down messaging and transparent two-way dialogue
Minimize disruption
Rumors and productivity-risking ‘water cooler talk’ are addressed through openness and reassurances to staff
Foster buy-in
Sustained, consistently-delivered behavior-driven messaging supports widespread employee acceptance of the changes
Improve communication
Effectiveness of corporate communications are improved through data-driven insights delivered in real-time
Maintain momentum
Staff are kept focused on achieving defined business objectives throughout the merger process
Build engagement
Visual, inspirational content conveying the post-merger world improves staff understanding and positivity
Want to learn more about how SnapComms can work for you?
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