Mergers are one of the biggest changes an organization can undergo. Integrating cultures, values, expectations and staff is a big challenge for management – and for employee communication.
In every merger, confusion, uncertainty, fear and resistance amongst staff can impact productivity and customer service.
The US has seen more than 325,000 mergers & acquisitions since 1985. (Source: IMAA)
Effective communication plays a critical role in minimizing the impact and reassuring employees. To be successful, an internal communications strategy must be at the core of the merger – as well as tools to guarantee employee engagement at this volatile time.
Merger communication needs to fulfill many objectives – raising awareness, growing understanding, managing objections and smoothing transitions. The SnapComms solution suite covers all these needs within one proven, dynamic platform.
A digital newsletter dedicated to the merger can become the single source of truth for employees, consolidating news and updates to provide transparency and quash rumors.
Screensavers communicate visually in a way that gets messages across while avoiding them being buried in existing (and probably overloaded) channels – essential for effecting cultural change.
Use video alerts to get senior leaders in front of staff to explain decisions, answer questions and manage concerns, especially when face-to-face communication isn’t possible.
Measure staff attitudes and perceptions through surveys to understand how well they understand the merger and how it affects their role, plus invite feedback on areas they’d like clarification on.
The SnapComms platform includes built-in features to enhance communication performance without adding to technical complexity.