Cost Effective Ways to Improve the IntranetPromote the Intranet Effectively“Thanks to the use of Snap Communication tools, we have increased use of our intranet by more than 40% in the first year.” Pop up Desktop Alerts and Scrolling News Feeds can be used to promote new resources and information available on the Intranet with hyperlinks facilitating easy navigation to new content. Easy targeting means that only the employees who need it receive relevant content notifications. Drive engagement with, and uptake of, new tools and resources. SnapComms’ screensaver messaging tool turns employee screensavers into interactive bill boards. An image is worth a thousand words. For example, an image of a deck chair on the beach with relevant text and a hyperlink is an effective way to notify staff that leave forms are now available online on the Intranet. Royalty free images are widely available on stock photography sites at little or no charge. Simply type in a key word and find an appropriate image to convey your message effectively. Worried that users won't /don't know how to opt in to intranet RSS feeds? Push out important RSS feeds to specific employee groups via a scrolling desktop ticker bar.
Intranet not RSS enabled? News Feeds on employee's computer screens can deliver scrolling headlines onto targeted employees’ computer screens. Write your own headlines and use hyperlinks allow staff to click through to specific pages of the Intranet.
Consolidate updates easily. SnapMag is an innovative staff e-mag that is pushed to employees’ computer screens. It can quickly and easily consolidate information into a visual templated format that’s dynamic and doesn't require an html editor. Any employee can submit articles (if you allow access rights). This means that anyone who submits intranet content can also add a short ‘teaser;’ into SnapMag. Since SnapMag contains 'user generated content' if can be more authentic and compelling than a traditional electronic staff magazine. Staff can recommend intranet (and other) content they find interesting with short 'tweets' followed by a hyperlink. Don't clutter up email. SnapMag offers a unique way of profiling your intranet improvement without cluttering up either the Intranet or email inboxes. Short ‘news’ articles in SnapMag can inform readers of new information and the availability of new intranet tools, as well as allowing readers to navigate to specific Intranet pages. SnapMag can be pushed directly to targeted staff without the need for email. Involve StaffTargeted staff quizzes. SnapComms’ Staff Quiz tool is an interactive, targetable quiz format that pops up on the employee’s computer screen. It is a good way of ensuring staff involvement, as it is persistent and it can be fun. Staff can elect to complete a quiz at a time that suits them, but, if required, you can set up the quiz so that it keeps on re-appearing until it is completed. Staff quizzes with research links. Business and product focused quizzes can contain hyperlinks to Intranet content allowing staff to research each question before answering. The SnapComms pop-up Staff Quiz tool is a real asset if you are aiming to improve overall knowledge, increase Intranet usage, and help staff find the content they need on the improved Intranet. Leverage the Intranet with Simple Off-the-shelf ToolsUse the home page for navigation and 'quick finds'. News doesn't have to be on the home page of the intranet. SnapMag provides a more effective way to manage and deliver company news whilst, at the same time, highlighting key intranet content. This allows the intranet home page to provide simple, clear navigation. It also helps ensure that intranet search functionality is not clutter with 'short shelf life' content. Staff can submit their own news articles and updates. SnapMag means that you no longer have to chase different people for news content for your Intranet home page. Articles are easily aggregated into the staff magazine. (With an editorial approval stage as appropriate). The fact that SnapMag’s content is ‘user generated’ can also make the magazine more engaging and interesting to read. Summaries or teasers articles can be included and provide links to Intranet content for more information. Push out important intranet RSS feeds. Unlike traditional RSS, SnapComms’ scrolling news delivery tool does not require users to ‘opt in’ to specific feeds (although this is an option) or for the Intranet itself to be RSS enabled. Intranet RSS opt in rates can often be lower than anticipated. The Scrolling News Feed tool can be used to push out important intranet RSS feeds as appropriate. Quick, cost effective employee discussion forums and blogs.The discussion forums channels from SnapComms are quick to set up and cost effective to implement. They are easy to use and designed specifically for internal employee communication. They can easily be set up and administered by individual business units with minimal IT support required. Help desks. SnapComms provide a Helpdesk tool which allows employees, who are unable to find the information or answers they need on the Intranet, to ask a question in an appropriate online ‘helpdesk’. Moderators can be nominated for each ‘helpdesk’ and receive desktop alert notifications when new questions are posted. Moderators can answer questions directly or point the person to the correct part of the Intranet where an answer can be found. Each specific question is tagged and searchable, meaning that past questions and answers can be easily located in an evolving repository of knowledge. Like the employee discussion forum tool, it is easy for individual business units to set up and run their own heldesks with minimal IT support. Scrolling news headlines to promote the intranet. Local team administrators can easily create and send scrolling news headline with hyperlink capability to members of their teams and/ or a wider employee audience. This keeps staff informed of new information on the Intranet that is relevant to them.
Know What’s Working...and What's NotTunnel vision. Sometimes the people closest to the intranet (technology teams, intranet manager etc) cannot see obvious issues and possible improvements because they cannot see 'the wood for the trees'. Some of the best ideas and insights may reside with end users. The key to gathering useful feedback is to ensure that surveys respondents are not self selected (otherwise feedback can be misleading). Representative research on how the intranet needs to improve. SnapComms’ Staff Survey tool is an innovative survey tool that pops-up on targeted employee computer screens. Built in reminders help drive participation which can ensure that all employee views are represented in the research…including the important but often ‘silent majority’ who perhaps do not have extreme views or agendas and are less motivated to participate. Establish measurable value for intranet improvements.The SnapComms pop-up Staff Survey can be pushed to the desktop of specified staff, for example, managers and heads of departments. Such individuals can be asked questions such as “what specific business value does / could your department derive from an effective Intranet?”, “How might this be quantified?” For example, a sales manager may say it is the number of accurate proposals that sales people are able to produce. This research will provide an important perspective to help you improve the Intranet and quantify the value of a revamped Intranet at a later stage. Qualitative research. In addition to quantitative research gathered using the pop-up staff survey tool, SnapComms offer a range of plug and play employee discussion forum tools which allow you to tap in to the likes and dislikes of staff with regard to the Intranet as well as to capture innovative thinking and possible solutions. Social Media too Challenging for your Organization?Your company culture and demographic may mean that tools like employee discussion forums are simply not appropriate or acceptable to senior managers. There may be fears around loss of control or the impact of disengaged staff. Distribute 'safe discussion'. Under these circumstances, why not consider a tool like SnapMag? SnapMag enables you to distribute ‘safe discussion’ directly to the employee’s computer screen. Measure EffectivenessReporting. A wide range of reports are available from the SnapComms Content Management platform. Everything from the links followed, the popularity of specific blog and forum items, to the full results of Staff Polls, Surveys and Quizzes are available. Social media ROI.The SnapComms Internal Social Media Channels have specific reporting metrics built in to help you measure ROI and demonstrate value. Reporting can include user demographics, popularity of content, total time spent by individuals etc. Delegated Administration RightsThe SnapComms Content Manager allows delegated administration rights. This means that you can nominate individuals across the business to run appropriate SnapComms content to promote the intranet. For example:
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Promote intranet content with Interactive screensaver messages
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User generated staff magazines with teasers directing staff to the improved intranet
Plug and play Intranet helpdesk example Plug and play staff discussion forum example
User generated staff magazine promoting intranet content
“SnapComms tools are a fantastic way to 'push' communications to your business. They cut through the clutter and are measurable.” |
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