If your internal marketing is failing to engage staff, you probably have a bad case of poor communication.
When the marketing team have worked hard crafting a new campaign, promoting it by old-school tools like email just doesn’t cut it. Staff miss the messages, momentum is lost, and everyone feels disheartened. The flash becomes a fizzle.
Internal marketing has a significant positive relationship with employee satisfaction. (Source: Victoria University of Wellington)
Communicators need innovative and irresistible tools for maximum internal marketing impact. Tools that educate staff for more fruitful customer interactions and inspire staff to become brand advocates beyond your office walls.
Prior to a new marketing initiative, display a series of key messages and themes on staff computers through promotional screensavers.
Banish boring and welcome wow by using video alerts to launch your new marketing campaign. The format ensures maximum visibility and message readership, whether to office-based staff or those on the road.
For a progressive internal marketing campaign, communicators need extra features to drive performance – like these ones built in to the SnapComms platform.