
If your internal marketing is failing to engage staff, you probably have a bad case of poor communication.
When the marketing team have worked hard crafting a new campaign, promoting it by old-school tools like email just doesn’t cut it. Staff miss the messages, momentum is lost, and everyone feels disheartened. The flash becomes a fizzle.
Internal marketing has a significant positive relationship with employee satisfaction. (Source: Victoria University of Wellington)
Communicators need innovative and irresistible tools for maximum internal marketing impact. Tools that educate staff for more fruitful customer interactions and inspire staff to become brand advocates beyond your office walls.
The RSVP tool provides flexible options for enrolling in staff training, company events and company resources.
Digital internal newsletters are a rich multimedia tool for internal marketing. With the potential to include videos, live web pages, scrolling tickers and other media, these are a far cry from cold corporate emails.
Create interest
Prior to a new marketing initiative, display a series of key messages and themes on staff computers through promotional screensavers.
Launch campaigns
Banish boring and welcome wow by using video alerts to launch your new marketing campaign. The format ensures maximum visibility and message readership, whether to office-based staff or those on the road.
Make improvements
A staff quiz or survey allow internal marketers to collect ideas and feedback from employees. These can be used to improve campaign delivery or gauge areas where upskilling is necessary
Continually reinforce
Producing proactive marketing communications via digital newsletters and screensavers keep messages top-of-mind and ensure that staff remain properly informed to engage customers with confidence.
For a progressive internal marketing campaign, communicators need extra features to drive performance – like these ones built in to the SnapComms platform.
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