Frontline and Retail Communication

Powerful Ways To Communicate With Frontline Staff

Engaged staff present better, sell better and service customers better. When they’re happy and motivated, so will your customers be. Much of this comes down to effective internal communications.

But the bigger the brand, the more challenging this is. Frontline staff are often geographically removed from head offices. They may be employed via a franchise, and may rely upon second-hand information that has potential to be misinterpreted.

No wonder this sector experiences one of the highest staff attrition rates: There’s a greater risk of disconnect, and a greater risk of negative customer experience.

When corporate emails are increasingly unread, and intranets neglected by busy staff, head offices need powerful tools to grab manager and frontline employee attention.

SnapComms delivers retail communications fast for immediate, unmissable viewing. Solutions are highly-visual to spark interest and be remembered, and are interactive to encourage response.

Product recall alert message — Ensure frontline staff see and read important company information by publishing internal content through highly visual, direct-to-screen channels

Frontline and Retail Communications Channels

Scrolling Ticker – Unmissable way to update staff on company news, promotional updates, operational issues or training sessions - without distracting from any customer interaction.

Screensaver – Promote marketing campaigns, new product releases or company brand messages through this multi-format visual channel.

Quiz – Whether serious or fun, this is a light-hearted, non-threatening way to test subject knowledge or just inject some fun into your workplace.

Desktop alert – Immediate staff alerting to IT outages, payment gateway being down or product recalls to minimize risk of negative customer experience.

Survey – Listen to what your staff have to say, gather suggestions and identify challenges in a real-time environment.

Communicating With Frontline and Retail Staff

Better Frontline Communication

Improving communications with frontline employees to drive customer satisfaction and success.

Internal Brand Communication

Communicating internal brands is critical for employees understanding and loyalty - especially in retail environments.

Shift Workers

Shift workers can’t easily be reached through traditional methods, so must be engaged in unique, innovative ways.

Sales Teams

Fuel sales excellence and motivate sales teams with internal communication which informs and inspires.

Want to learn more about how SnapComms can work for you?

Discover our package solutions based on research, designed with customers, and optimized for success.

Frontline Communications Case Studies

Immersing branch staff in Vodafone brand boosts customer experience

In the competitive world of telecommunications, it’s essential for brands to live their promise. Vodafone knew that meant all staff in all retail stores knowing what the brand stood for, and living the ethos every day. By building the internal brand, they boosted staff engagement and improved customer experience.

Reducing Email Overload Inspires Performance In Retail

Innovative digital tools helped this retail business reduce internal email overload. Find out how SnapComms tools helped get staff involved and inspired business performance.

How Holiday Inn Club engages frontline staff – even when an epic storm hits

Are your internal comms ready for when the big one strikes? Holiday Inn Club Vacations in the US are. They partnered with us to introduce exciting new tools, which have become so essential as to now be part of their culture. See how to get your messages through to frontline staff when every second counts.

Driving Retail Success Through Staff Engagement

World-class brands need world-class frontline communications

Powerful Ways To Communicate With Frontline Staff

Frontline and Retail Communications Channels