4 Steps To Successful Internal Communications Planning
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An internal communications strategy defines business goals in communicating with staff and plans the activities to achieve these goals. It's the blueprint guiding you to internal communications success. Creating this strategy involves some work but there are clearly defined steps to follow along the way.
We’ve developed a four-step process for creating your own custom internal communications strategy – whatever your organization’s size or sector.
Start by analyzing the current situation – your audiences, influences and existing communications performance.
Now that you know your current situation, you can begin to plan what you want it to be. This step is about defining your objectives and ensuring alignment with overall company direction.
This step is where the best tactics and most effective communication channels are combined to achieve your objectives.
The final step is about tracking results and implementing a cycle of continuous improvement.
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