An internal communications strategy defines business goals in communicating with staff and plans the activities to achieve these goals. It's the blueprint guiding you to internal communications success. Creating this strategy involves some work but there are clearly defined steps to follow along the way.
We’ve developed a four-step process for creating your own custom internal communications strategy – whatever your organization’s size or sector.
An internal communications strategy is important because it strengthens the connection between employees, employers and the company mission.
It increases commitment by keeping staff informed. It boosts productivity by raising employee engagement. And it drives business success by maximizing the effectiveness of every activity.
Organizations with highly effective communications practices see 47% higher shareholder returns, according to Willis Towers Watson.
An effective internal communication strategy will inform, engage and improve your organization.
Now that you know your current situation, you can begin to plan what you want it to be. This step is about defining your objectives and ensuring alignment with overall company direction.
Here are some quick tips for setting successful communication objectives - and mistakes to avoid.
This step is where the best tactics and most effective communication channels are combined to achieve your objectives.
Here are a few communication best practices for channel selection:
The final step is about tracking results and implementing a cycle of continuous improvement.
Download our internal communications strategy template for examples, tips and best practices to create a successful program of internal communications – from concept to completion.
The scope of work and timeframes involved are the main differences between an internal communication plan vs strategy. A strategy will define the longer-term vision and how this aligns to overall business objectives. A plan details the range of tactical activities which support the strategy.
Article: 4 Steps To Successful Internal Communications Planning
Download: Internal Communications Templates
An internal communications campaign is a time-bound series of activities designed to support an organization's strategy. It typically involves communicating messages through multiple channels to increase employee awareness and lift engagement.
Article: What Makes The Best Internal Communication Campaigns?
Article: Why Internal Communications Campaigns Fail (And What They Need To Succeed)
Communication best practices are targeting messages to specific audiences, optimizing content for different device types and correctly aligning messages with channels. The channel selected should be appropriate for the audience and the criticality of the message.
Article: 44 Tips For Internal Communications Best Practice
Download: Transforming Internal Communications Into An Essential Business Driver
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