Doing some background research and investigation before you start is very useful in understanding the environment and the influences which may help or hinder the success of your strategy.
Painting a picture of where you are today will allow you to better craft a masterpiece tomorrow. Defining the current state of internal communications within your wider business is essential to define what improvements need to be made.
Focus next on what your ideal destination is and what the main messages and communication channels are that will help you get there.
Collaborate with your working group to develop the best tactical plan to achieve your objectives.
In one creative example, an Internal Communications team created a 16-foot poster that contained all the messages that were sent to the organization’s call center during a two-week period. It was calculated that these employees would have to read over 93,000 words a month — the equivalent of the entire contents of the Harper Lee book "To Kill a Mockingbird"! The inability of already-busy staff to read and assimilate all this during their daily work was very clear!
Using tracking and analytical tools, you can assess which communication channels employees engage with the most and which ones they avoid.
See internal communications strategy in action with insights into a leading telecommunications company that achieved over 93% readership – compared with just 22% via email.
Information overload and missed communications were costing the business more than $10M every year in lost productivity. They needed a robust internal communications strategy to meet the fast-changing demands of their workplace.