For Mario Martinez, security is a big part of his professional life. As Director of IT Operations for American Advisors Group (AAG), he’s responsible for ensuring the digital security of the company’s technology platforms – which means the company can continue providing financial security for thousands of people across America.
For nearly 20 years, AAG has provided reverse mortgages to help seniors in America maintain their financial and physical wellbeing. The company’s 1,500 employees are based across the United States, and they take their mission seriously.
As AAG begin planning the expansion of services they offer, the role of communications has become more important. For Mario and others in AAG leadership, focus has turned toward how they can better communicate with their people.
At the end of 2018, AAG turned to SnapComms to enhance the awareness and urgency of critical employee communications. Pop-up Alerts were selected to communicate important IT and security notifications. Different priority levels were set for communications, so high-importance messages could appear with greater prominence directly on screen.
The AAG team was quick to adapt the channel for their needs, using colors and imagery to signpost message importance.
“We added images into our messages to indicate what's going on,” relates Mario. “We have one with an exclamation mark that suggests, ‘This is a high-priority outage’. It gives us the flexibility to set the priority on messages. That way people know this is something they need to read and that they shouldn't ignore it.”
Initially the majority of communications were coming from Mario’s IT department, concerning system maintenance, outages, updates and coming technical releases. But word of the effectiveness of the SnapComms channels was quick to spread.
Before long, the Human Resources team had started to use SnapComms, sending out reminders to staff about paydays, holidays and things of that nature. And it seems other teams will also soon be following the lead of Mario and his IT team.
“We're getting more and more groups involved. As they're seeing the tool used by other departments, people are coming and asking, ‘How can I use SnapComms?’ So it's definitely growing within the company. That's how we know it's effective.”