The SnapComms tools have been widely used by the IT team, with more departments likely to begin soon.
The primary use has been sending IT outage notifications. When planned upgrades to core systems are scheduled, an alert would be distributed to staff advising them of the situation. A follow-up would then be sent 10 minutes before the upgrade commenced, recommending staff save their work and close their applications.
“Things like that have been very well received,” confirms James. “Whereas an email is very easy to ignore, the pop-up comes up on your screen, so staff know ‘here comes that upgrade’.”
Recognizing that visual appeal is so important, James engaged their marketing team to design message templates so that they look professional, with “Aeconized” branding. The ability for custom themes to be created and applied made this simple to implement.
Compliance is another area where SnapComms has been used to improve communication cut-through. The IT team have a regular requirement to ensure staff adhere to the company technology usage guidelines. This code of conduct governs areas like misuse of company property, which employees must agree to on an annual basis.
This year SnapComms channels have been used to send this out and track employee acceptance, using the ‘I accept’ button at the bottom of the message. The ease of using the SnapComms tools has made the whole process more efficient. Stefanie believes that, “it’s so much easier than the old way we used to do it.”
The tracking capability has been especially welcomed. “That was great because it gave us a lot of metrics that we had previously not been able to have with the old system. When we do a campaign, we measure how many people are actually responding versus how many people are not engaging,” explains James.