TelstraClear introduced three SnapComms channels to address their communication challenges.
Screensavers are powerful visual tools for staff reminders or promoting the organization’s values, events and initiatives.
Digital internal newsletters offer a rich multimedia format for creative storytelling and building brands internally.
Desktop alerts ensure high impact to get employee attention immediately, whether via desktop, mobile or digital signage.
To reflect their internal brand, TelstraClear were keen that the tools appeared visually interesting and attractive, and that the tone was friendly. A series of visual templates were developed for specific audiences, so that each had a specific look and feel.
Screensavers were used to reinforce key messages and corporate information, including current sales promotions, staff benefits, offers, organizational values and customer profiles. A series of bright, fun and colorful screensavers were changed regularly to maintain their impact and interest. They were met with overwhelming appreciation and enthusiasm by staff.
Robinson agreed, “We have found screensavers invaluable when we need to communicate and celebrate our successes. They are simple to execute and are immediate and impactful.”
A corporate newsletter was developed to go to all staff, including news and information from across the organization. A regular feature is the weekly ‘Upfront’ section about company initiatives and direction, penned by a member of the Leadership Team and generally refers to company initiatives and direction.
In emergency situations like fire alarms when messages required more immediacy, pop-up alerts were designed using ‘emergency’ colors of oranges and reds. These alerts were used sparingly so that they are recognized as signals for immediate action, and not just as an alternative to email.
“There was a need for a tool that would add flexibility to the suite of disaster response and issues communications, and the pop-up alerts tool has achieved this”, said Robinson.
However, to encourage buy-in, and to ensure that the pop-ups are also a way of delivering positive reinforcement, the team have developed a ‘Birthday’ version. During the month of their start date with the company, every staff member gets sent a pop-up with a message from the CEO recognizing their tenure.