Making The Right Call For Retail Communications At Virgin Mobile

Virgin Mobile UK is a mobile phone service provider, operating 80 stores with 550 staff in retail outlets and a further 200 in “Lite” pop-up locations. The business is part of Virgin Media, the first provider of all four broadband, TV, mobile phone and home phone services in the UK.

Sarah Arthur is the Retail Communications Manager at Virgin Mobile UK. Her team are responsible for employee communications across all Virgin Mobile retail outlets.

SnapComms is now their main retail communication channel and vital to operations, as the information it conveys to staff enables Virgin Mobile to trade every day.

Stores have reacted well to the tools, finding it simple and easy to receive information.

This has been achieved through the Retail Communications team controlling the level of communication so that staff are not bombarded. They have ensured that the tools are not over-used and that they do not step outside users’ expectations.

Arthur says that “SnapComms is just an accepted way for staff to receive communications.”