Cut-Through Communication Cures Email Fatigue For A Large Service Provider

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Our Customer

Repair service provider

Their Industry

Services

Location

Australia

Number of Employees

1000+

Background

One of Australasia’s largest providers of repair services for laser printers, faxes, multifunction devices and copiers needed better internal communications tools to improve their staff engagement.
They needed to increase the perceived importance of internal messages, make internal messages more fun and interesting, and achieve message cut-through without interrupting staff.

Key Challenges

With an extremely busy work environment, managers were finding that typical employee communication channels, such as internal email notifications, were often not being read by staff. Many were leaving the emails to read at a time when they were not so busy – a time which often never came.

“In many cases the ‘quiet time’ did not eventuate, which resulted in the email communication being forgotten about or left for so long that it had lost relevance when finally read,” observed Brett, Marketing & Communications Manager.

“We wanted a communications tool that would deliver internal communications in a way that was easy for our employees to read and absorb and could be integrated into their working day without distracting them from the task they were working on.”

Solution

When the repair service provider was researching an innovative internal communication tool that would deliver instant information to employees, they found SnapComms Desktop Ticker met their requirements.

The newsfeed-style text of desktop tickers scroll across the bottom of employees’ computer screens, providing information at a glance – fast with low staff intrusion.

Application

Using the desktop ticker tool has helped them overcome internal email apathy by delivering targeted information updates onto the screens of employees.

“We use the scrolling ticker tool to push information to our staff across Australia. We use it for both important company information and socially. We can target specific groups of employees and send tailored messages to them. For example, we can advise our sales staff of a pricing change quickly,” said Brett.

In this way, they have been able to spice up employee communications and improve message cut-through and understanding.

The communications team often include hyperlinks in messages to direct employees to further information. For high importance messages where employee awareness is critical, they set the ticker to scroll continuously until clicked on.

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Results

The service provider found the scrolling desktop ticker to be a novel yet effective internal communication tool that staff enjoy using. This is in stark contrast to the ‘yet another email’ mindset that preceded its use.
When asked why the company chose to use scrolling desktop ticker for employee communications, Brett explained, “It’s a fresh and interesting communication tool and very easy to use. It’s well priced and importantly, it adds a touch of fun to the (sometimes) boring yet necessary company notifications.”

Tickers are a fresh and interesting communication tool and very easy to use.

Brett Marketing & Communications Manager, Repair service provider

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