“In many cases the ‘quiet time’ did not eventuate, which resulted in the email communication being forgotten about or left for so long that it had lost relevance when finally read,” observed Brett, Marketing & Communications Manager.
“We wanted a communications tool that would deliver internal communications in a way that was easy for our employees to read and absorb and could be integrated into their working day without distracting them from the task they were working on.”
When the repair service provider was researching an innovative internal communication tool that would deliver instant information to employees, they found SnapComms Desktop Ticker met their requirements.
The newsfeed-style text of desktop tickers scroll across the bottom of employees’ computer screens, providing information at a glance – fast with low staff intrusion.
Using the desktop ticker tool has helped them overcome internal email apathy by delivering targeted information updates onto the screens of employees.
“We use the scrolling ticker tool to push information to our staff across Australia. We use it for both important company information and socially. We can target specific groups of employees and send tailored messages to them. For example, we can advise our sales staff of a pricing change quickly,” said Brett.
In this way, they have been able to spice up employee communications and improve message cut-through and understanding.
The communications team often include hyperlinks in messages to direct employees to further information. For high importance messages where employee awareness is critical, they set the ticker to scroll continuously until clicked on.