Cut-Through Communication Cures Email Fatigue For A Large Service Provider

Using the desktop ticker tool has helped them overcome internal email apathy by delivering targeted information updates onto the screens of employees.

“We use the scrolling ticker tool to push information to our staff across Australia. We use it for both important company information and socially. We can target specific groups of employees and send tailored messages to them. For example, we can advise our sales staff of a pricing change quickly,” said Brett.

In this way, they have been able to spice up employee communications and improve message cut-through and understanding.

The communications team often include hyperlinks in messages to direct employees to further information. For high importance messages where employee awareness is critical, they set the ticker to scroll continuously until clicked on.