Multi-Channel Approach Increases Comms Effectiveness For TV Broadcaster
Our Customer
TV broadcaster
Their Industry
Media
Location
New Zealand
Number of Employees
500+
Application
Screensaver messages are now used to build morale in appropriate ways, including profiling new TV shows and live events, promoting staff social functions, raising awareness of charity initiatives staff can participate in, and publicizing good news stories (like viewing figures versus competing programs).
Message cut-through has also been increased by screensavers for things like operational reminders to wear security passes, countdown reminders for performance reviews and encouraging staff to share ideas around specific initiatives.
The Internal Communications Manager agreed that the SnapComms platform “makes it easy to create engaging screensaver messages.”
The SnapComms survey tool is primarily used to support HR communications. This includes measuring the effectiveness of a Business Leadership Program, conducting confidential exit interviews, measuring the implementation of a new performance framework, and collecting ideas for team planning sessions.
Staff surveys are also used to measure effectiveness of internal communications activities such as road shows, breakfast meetings and departmental briefings. User targeting and automated recurrence options ensure high survey participation rates and representative samples of staff.
Learn more about how SnapComms can work
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