Multi-Channel Approach Increases Comms Effectiveness For TV Broadcaster

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Our Customer

TV broadcaster

Their Industry

Media

Location

New Zealand

Number of Employees

500+

Background

New Zealand's largest free-to-air broadcaster operates three channels plus TV on demand through their website. Increased competition from new media sources such as PC and mobile devices mean that it is important for the broadcaster to increase business efficiencies and to drive business innovation.

Key Challenges

Reduced resources and the downsizing of the communications team meant that internal communications channels needed to be quick and easy to use. Measuring the effectiveness of the channels was also important.

To keep employees informed and operationally effective, the company was looking for engaging ways to communicate important messages to ensure message cut-through.

Prior to the use of SnapComms, an average of 25 ‘mass email updates’ were being sent separately to staff each week. The interruption caused by these messages arriving separately was impacting productivity and causing email overload.

Solution

With the introduction of the SnapComms platform, the broadcaster had access to a diverse range of powerful communication tools to address their challenges.

Screensavers are compelling visual channels for staff reminders or promoting the organization’s values and events.

Digital internal newsletters are a rich multimedia tool for creative storytelling and building brands internally.

Staff surveys provide an easy way for staff to submit feedback and for managers to gauge workplace morale.

A staff quiz can test understanding of important business topics in a non-threatening format.

Application

Screensaver messages are now used to build morale in appropriate ways, including profiling new TV shows and live events, promoting staff social functions, raising awareness of charity initiatives staff can participate in, and publicizing good news stories (like viewing figures versus competing programs).

Message cut-through has also been increased by screensavers for things like operational reminders to wear security passes, countdown reminders for performance reviews and encouraging staff to share ideas around specific initiatives.

The Internal Communications Manager agreed that the SnapComms platform “makes it easy to create engaging screensaver messages.”

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The SnapComms survey tool is primarily used to support HR communications. This includes measuring the effectiveness of a Business Leadership Program, conducting confidential exit interviews, measuring the implementation of a new performance framework, and collecting ideas for team planning sessions.

Staff surveys are also used to measure effectiveness of internal communications activities such as road shows, breakfast meetings and departmental briefings. User targeting and automated recurrence options ensure high survey participation rates and representative samples of staff.

 

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The company has been able to aggregate many of its mass email updates into a single newsletter update, thereby reducing staff email overload. The newsletter format allows any employee to submit their own message or news item, which has also helped involve and engage staff.

The HR team has used the internal newsletter and staff quiz tools to develop an Induction Magazine with embedded quizzes for staff to complete.

SnapComms' tools have made it possible for me to communicate with our staff in creative, engaging and energetic ways. It’s had a very positive impact on our culture.

Internal Communications Manager, TV broadcaster

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