Today’s leading organizations are undergoing a digital transformation. By setting a strategy and integrating their digital platforms, they’re setting themselves up for digital success – better customer support, more meaningful reporting, greater business growth.
But human prowess drives digital success. IT teams need to get all employees on board.
Two-thirds of Global 2000 companies will have digital transformation as the central focus of their corporate strategy. (Source: CDO Conclave)
Internal communication is part of all good digital transformation. It informs employees about the changes to come and inspires them of the benefits they’ll enjoy.
A digital new age demands digital communication to match.
Publish a regular update from your digital transformation team via digital newsletter or video alert, with imagery and video showing progress and other related content.
Generate momentum as the transformation project progresses. Introduce teaser comms and a countdown campaign using screensavers and wallpaper.
Build awareness and interest through frequent ticker updates. Reinforce key messages, such as the reason for the transformation, and demonstrate tangible outputs to date.
Collate questions from staff concerned about the change into a helpful FAQ newsletter. Adapt this into a page on your intranet and advise staff via desktop ticker whenever new content is added.
Use alerts and screensavers to advise staff in advance of system migrations and when IT outages may be experienced. Circulate status updates via desktop ticker.
Invite employee input on areas of concern or suggestions for use of new digital technologies ‘on the ground’. Use survey and quiz channels to collate feedback and run competitions.
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