During an economic downturn, it’s more important than ever to communicate effectively with staff. Few people thrive when feeling insecure and unsure about their future. Staff work best when there’s a clear picture of the organization’s direction and the role they can play.
Retaining employees during uncertain times can be one of the greatest challenges. Rumours run rife, and good people leave if they feel they’re out of the communication loop.
Frequent and honest communications are essential during a downturn – not only about intended changes, but importance of wellness during times of stress. Email is not a reliable tool for sensitive and important messages due its ineffectiveness.
The threat of a recession can cause anxiety, cynicism and reduced performance from staff. Keep the lines of communication open and positive with SnapComms unmissable and measurable communication channels.
Reinforce vision and goals
Broadcast reminder messages via Screensavers, Tickers and Lock Screen on strategic intent to keep staff focused on priorities.
Get staff together for Q&A sessions. Publish RSVPs and reminder notifications to increase employee attendance at these gatherings.
Get employee input
Survey employees about their downturn concerns; find out if there’s a topic they want more information on.
Publish manager-presented weekly bulletins via video or newsletter with progress updates on organizational priorities
The SnapComms platform includes features designed to bolster the effectiveness of communications during an economic downturn.