Communicating ethics in the workplace can be challenging. The topic is vast, and the implications of misconduct are serious.
42% of employees believe their company has a weak ethical culture – and 35% observed misconduct but didn’t report it.
Common topics include harassment, bribery, fraud, inappropriate gifting (and receiving) and conflicts of interest. The challenge for internal communicators is how to effect behavioral-change, and awaken employees’ understanding of this serious area.
That's why embedding positive ethical behavior takes more than a one-off ethics training session. Something this important demands a comprehensive, integrated communications plan.
Maximize interest in and attendance at training sessions through customized desktop Screensavers or Wallpapers. Circulate a staff survey to assess levels of current knowledge.
Improve staff awareness of important policy or process updates via ticker messages which direct to your corporate intranet.
Bring ethics to life through interesting scenarios relevant to your different audiences. Deliver engaging targeted content through video alerts. Test pre-training assumptions and post-training understanding via quizzes.
Cement learnings from training through eye-catching Screensavers. Consolidate updates, real-world examples and interesting snippets in a dedicated ethics digital newsletter.