Communicating With Sales Teams

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Educate – Motivate – Dedicate

Effective sales team communication is much more than pushing out product updates and pricing information to sales people. It’s fueling sales excellence by educating your sales teams with valuable insights, motivating them to succeed and dedicating them to your business goals.

Having motivated sales people is essential to the health of an organization. (Source: Hoffeld Group)

Sales teams are time-poor and target-oriented. A creative approach to sales team communication is essential to get their attention and drive results.

sales update ticker on desktop

SnapComms Supports Sales

Whether your sales teams are field-based or internal, the SnapComms platform is designed to deliver success. Mobile-optimized channels keep everyone in the loop, wherever they are. Multiple channel communications use rich visuals and reinforcement to guarantee your messages are read.
competitor update alert on mac
Desktop alerts get immediate attention for messages that need to reach salespeople fast, such as product launch countdowns and updates, security warnings, competitor activity updates, etc.
upgrade offer sales screensaver
Screensavers are strong visual storytelling tools for time-poor salespeople. Use them for recognition of high achievers, promoting current offers, or publicizing customer testimonials.
intranet update ticker on desktop
Desktop tickers update frontline employees with important information, such as deadline reminders, pricing changes, status updates on systems outages.
Sales team survey on tablet
Employee surveys are effective tools for gathering information on what’s important to both sales teams and customers – product improvements, common customer questions, useful sales support material, etc.
sales team quiz on mobile

Employee quizzes verify understanding following training sessions, protecting staff and the business against knowledge gaps. Light-hearted quizzes can also support culture change and foster teamwork.


CEO update video alert on screen

Video alerts vibrantly convey new information and bring passion and energy to launches. Video is especially important for dispersed workplaces where in-person visits by senior management aren’t possible.

Discover Our Range Of Channels For Internal Communications


Desktop Alerts: Push priority messages direct to desktop


Employee App: Engage staff with your content direct to mobile


Digital Signage: Transform large screens into message boards

Platform Overview

Use SnapComms Software To:

Enhance training

Use corporate screensavers to communicate training opportunities, such as product and service updates, sales tips and advice, or incentive programs.

  • Increase attendance and participation
  • Improve positive outcomes

Motivate teams

Generate interest and excitement around new promotions, product launches or sales incentives through a series of screensavers. Solicit sales teams’ opinions and suggestions through surveys.

  • Build positive culture
  • Improve staff retention

Stay informed

Tickers can advise sales teams of latest news, marketing information, support material and intranet updates. Reinforce key messages on screensavers. Use quizzes to test product and process knowledge.

  • Evaluate levels of knowledge
  • Reduce errors

Respond instantly

Use alerts to immediately inform staff in time-sensitive situations, such as product recalls, stock unavailability or fraudulent credit card use.

  • Avoid customer confusion
  • Minimize loss of sales

Increase sales

Keep sales people informed of the latest upsell opportunities and special offers through promotional video alerts. Remind them regularly via desktop tickers with links to more details.

  • Provide avenues to pique customer interest
  • Ensure consistent timely communication

Reduce financial risk

System outages, like your payment gateway being down, can cause loss of sales and customer frustration. Use alerts to instantly advise sales staff and keep them appraised of the status.

  • Faster recovery time to selling again
  • Reduce the impact of lost sales and sales people downtime

Results You Can Take To The Bank

Improved performance
Improved performance
Sales staff never miss important information again
Build relationships
Build relationships
Effective, open communication between corporate office and field-based sales people – whatever their location
Reduced turnover
Reduced turnover
Minimize expensive staff turnover and retain high performers through feedback mechanisms and increased involvement
Strengthen culture
Strengthen culture
Drive positive change through better training, educating and motivating both sales and support staff
Business growth
Business growth
Sales teams are equipped with knowledge and fueled with inspiration to hit sales targets
Reliable measurement
Reliable measurement
Real-time data-driven insights improve communication efficacy – delivering tangible results for management and reducing the need for guesswork

SnapComms Features Deliver More

Sales team communication is even better with built-in special features of the SnapComms platform.

  • Active directories allow messages to be targeted to specific staff by location, role and user profile. When sales people are already busy, targeted communications achieve higher relevance and low wastage – meaning less time reading pointless emails and more time selling!
  • The pop-up notification format ensures higher visibility for priority messages and higher response rates to survey or quiz messages.
  • Recurrence options for unread messages help ensure that messages are actually read – essential when the information affects customers.
  • Reporting options mean you can access detailed information on message opens, clicks and interactions. This can be useful when needing to prove the effectiveness of your communications strategy, or to identify any ‘black spots’.
sales team communication
Learn more about how SnapComms can work

Get a free, no-obligation demo from one of our communication specialists or discover our pricing solutions.

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