Internal brand communication does more than just build awareness of organizational values. It inspires employees to form an emotional connection with the brand and the business.
Through successful internal brand communication, employee retention is increased, absenteeism is reduced, and customers become happier.
Internal branding has a positive impact on employees’ commitment and loyalty to the brand.
(Source: Nottingham Trent University)
This is particularly important for businesses with a dispersed workforce, such as retail stores, remote offices and frontline workers. Poor communication of brand leads to poor consistency of service.
Internal brand communication is not a one-time event. Use screensavers to visually convey core values of integrity, service, teamwork, collaboration and so on.
Employees embrace the internal brand more when they’re involved in creating it. Survey staff to gather their opinions on the values they see most relevant and to prioritize their preferences.
Good communication tools allow you to reach employees; the best communication tools provide even more. SnapComms extra features create more impact from your messaging.