Internal Crisis Communication

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Internal Crisis Communications Shouldn't Be A Headache

Nothing tests your organization’s internal communications function more than a crisis. It strikes at the things that matter to your organization most – your reputation, your bottom line, your customer relations.

Employees can play a key role in crisis management when organizations engage them. (Source: Lund University)

Failing to engage employees during a crisis - whether that's a PR drama, a product recall, or poor customer experience - can result in lack of trust, low morale, employee turnover and poor customer service.

Good internal communications help avoid a crisis in the first place, manage the impact of a crisis as it unfolds, and extract positive outcomes when the dust has settled.
Legal challenge alert notice on desktop
Use pop-up Alerts to inform employees about emerging crises and help them understand their requirements.

Communication Tools For Managing A Crisis

Communication campaigns are proven to be more effective when using multiple channels. The SnapComms platform uniquely offers the full communication spectrum – from passive to priority – to build a powerful and unmissable crisis communication plan.
legal challenge alert on tablet
Desktop alerts get employee attention fast and communicate urgently in times of crisis – essential when staff need to take action of some sort and time is of the essence.
crisis comms newsletter on mobile
Newsletters can circulate more detailed information dedicated to handling a crisis. Circulated several times a year, their visual format and multimedia capabilities are an excellent way to foster staff awareness and build correct behavior change.
product recall screensaver on desktop

Screensaver messages are an effective visual way to raise the profile of important messages, for example processes to follow when critical incidents occur.


opinion survey on desktop
Staff surveys gather feedback quickly and easily as you respond to a crisis, providing valuable insights without a large investment of time.

Discover Our Range Of Channels For Internal Communications


Desktop Alerts: Push priority messages direct to desktop


Employee App: Engage staff with your content direct to mobile


Digital Signage: Transform large screens into message boards

Platform Overview

Use SnapComms Software To:

Build awareness

Ensure employees know the process to follow in the event of different types of crisis through an educational campaign delivered via screensavers and scrolling desktop tickers.

  • Encourage higher engagement

Effect behavioral change

Embed correct behaviors throughout the organization through highly-visual, high-repetition screensavers and newsletters.

  • Mitigate risk from following improper processes

Impel action

Use alerts to drive staff to take immediate action when it’s needed – whether reading a crucial update, evacuating the building or performing an essential task.

  • Reduce potentially-costly confusion
  • Focus efforts on crisis resolution


Capture insights from staff surveys on what went well and what didn’t to bolster the organization’s defense against future crises.

  • Acknowledge staff contributions to crisis resolution

Results Of Crisis Comms With SnapComms

Fortify defenses
Fortify defenses
Protection against future crises through proper alignment of staff efforts and actions
Reduce risk
Reduce risk
Potential for financial and reputational damage mitigated
Increase buy-in
Increase buy-in
Unify staff behind a common approach through better articulation of values and benefits
Strengthen communication
Strengthen communication
Message readership and engagement more effective through real-time data-driven insights
Enhance performance
Enhance performance
Focus and productivity of staff maintained during times of crisis, avoiding harmful disruption
Improve engagement
Improve engagement
Staff interest in and involvement with crisis messages is grown through visual, eye-catching content

More Features – More Impact

Improving the impact and reducing the stress of your crisis communication is easy with these special features of the SnapComms platform. 

  • Targeting allows setting up dedicated employee groups, either based on existing network groups or new manually-created groups. Set up a crisis management team as one of your target groups, so when a crisis strikes you can communicate with the team quickly.
  • Set up crisis communications in advance – the middle of a crisis is not the time to be writing and setting up messages. This will allow you to respond to emerging or escalating events without delay. Pre-schedule post-crisis messages to ensure important follow-up isn’t neglected and that valuable learnings are captured.
  • Repeat messages that have not been read, using recurrence and scheduling settings to deliver at specific dates and times for maximum visibility and impact.
  • Use message escalation or message acknowledgement capabilities to achieve 100% cut-through. Requiring staff to acknowledge readership provides greater assurance of message understanding, as well as fulfilling compliance requirements.
  • Real time message reporting shows which employees have read the messages and identify ‘gaps’ in your coverage. You may need to find other ways to communicate with some employees.
  • Administration settings control access rights so that only assigned staff can send crisis notifications.
Learn more about how SnapComms can work

Get a free, no-obligation demo from one of our communication specialists or discover our pricing solutions.

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