INTERNAL CRISIS COMMUNICATION NEEDN’T BE A HEADACHE

Nothing tests your organization’s internal communications function more than a crisis. It strikes at the things that matter to your organization most – your reputation, your bottom line, your customer relations.

Employees can play a key role in crisis management when organizations engage them. (Source: Lund University)

Failing to engage employees during a crisis - whether that's a PR drama, a product recall, or poor customer experience - can result in lack of trust, low morale, employee turnover and poor customer service.

Good internal communications help avoid a crisis in the first place, manage the impact of a crisis as it unfolds, and extract positive outcomes when the dust has settled.
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Use pop-up Alerts to inform employees about emerging crises and help them understand their requirements.

Communication Tools for Managing a Crisis

Communication campaigns are proven to be more effective when using multiple channels. The SnapComms platform uniquely offers the full communication spectrum – from passive to priority – to build a powerful and unmissable crisis communication plan.
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Desktop alerts get employee attention fast and communicate urgently in times of crisis – essential when staff need to take action of some sort and time is of the essence.
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Newsletters can circulate more detailed information dedicated to handling a crisis. Circulated several times a year, their visual format and multimedia capabilities are an excellent way to foster staff awareness and build correct behavior change.
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Screensaver messages are an effective visual way to raise the profile of important messages, for example processes to follow when critical incidents occur.
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Staff surveys gather feedback quickly and easily as you respond to a crisis, providing valuable insights without a large investment of time.

Discover our range of tools for Internal Communications

Products Overview

Use SnapComms Software To:

Build awareness

Ensure employees know the process to follow in the event of different types of crisis through an educational campaign delivered via screensavers and scrolling desktop tickers.

  • Encourage higher engagement

Effect behavioral change

Embed correct behaviors throughout the organization through highly-visual, high-repetition screensavers and newsletters.

  • Mitigate risk from following improper processes

Impel action

Use alerts to drive staff to take immediate action when it’s needed – whether reading a crucial update, evacuating the building or performing an essential task.

  • Reduce potentially-costly confusion
  • Focus efforts on crisis resolution

Future-proof

Capture insights from staff surveys on what went well and what didn’t to bolster the organization’s defense against future crises.

  • Acknowledge staff contributions to crisis resolution

Results of Crisis Comms with Snapcomms

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Fortify defenses
Protection against future crises through proper alignment of staff efforts and actions
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Reduce risk
Potential for financial and reputational damage mitigated
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Increase buy-in
Unify staff behind a common approach through better articulation of values and benefits
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Strengthen communication
Message readership and engagement more effective through real-time data-driven insights
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Enhance performance
Focus and productivity of staff maintained during times of crisis, avoiding harmful disruption
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Improve engagement
Staff interest in and involvement with crisis messages is grown through visual, eye-catching content

MORE FEATURES – MORE IMPACT

Improving the impact and reducing the stress of your crisis communication is easy with these special features of the SnapComms platform. 

  • Targeting allows setting up dedicated employee groups, either based on existing network groups or new manually-created groups. Set up a crisis management team as one of your target groups, so when a crisis strikes you can communicate with the team quickly.
  • Set up crisis communications in advance – the middle of a crisis is not the time to be writing and setting up messages. This will allow you to respond to emerging or escalating events without delay. Pre-schedule post-crisis messages to ensure important follow-up isn’t neglected and that valuable learnings are captured.
  • Repeat messages that have not been read, using recurrence and scheduling settings to deliver at specific dates and times for maximum visibility and impact.
  • Use message escalation or message acknowledgement capabilities to achieve 100% cut-through. Requiring staff to acknowledge readership provides greater assurance of message understanding, as well as fulfilling compliance requirements.
  • Real time message reporting shows which employees have read the messages and identify ‘gaps’ in your coverage. You may need to find other ways to communicate with some employees.
  • Administration settings control access rights so that only assigned staff can send crisis notifications.

WANT TO LEARN MORE ABOUT HOW SNAPCOMMS CAN WORK FOR YOU?

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Case studies

Related resources for internal crisis communication