If you're about to move offices, you'll already know it can divide staff. Some feel highly motivated, and excited about the change, others may feel unsettled and resistant.
Understanding how staff feel about such a move is the first step in planning your communications. And being aware that there are risks as well as rewards.
Any form of organization change can unsettle staff, particularly when the impact on them is unclear. Concerns can result in decreased morale and productivity.
Companies undergo an office move once every seven years on average. (Source: Fresh Business Thinking)
That’s why effective office move communication is essential. It minimizes uncertainty and fear among staff, smoothing disruptions so that moving day is a true cause for celebration.
Publish a weekly update via digital newsletter with embedded video and photo boards showing progress of the new premises and other related content.
Build awareness, interest and trust through frequent comms. Reinforce key messages, such as the reason for the move and importance of staff inclusion, with highly-visual content.
Generate momentum as moving day approaches. Introduce teaser comms and a countdown campaign using Tickers, Screensavers and Wallpaper.
Motivate staff to contribute, such as helping clear out common areas, with reminder messages sent via a Ticker or Lock Screen.
Invite employee input on topics such as décor, break-out zones, meeting room names and furniture options. Use quiz and survey channels to collate feedback and run fun competitions.
The SnapComms platform includes features designed to improve the effectiveness of your office move communications, ensuring every employee is in the know.
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