Internal Marketing by Screensaver
It is important to come up with new ideas for internal marketing campaigns if they are to have maximum impact with sales and support teams. The SnapComms communication software allow product marketers to by pass email completely and market to internal teams via their device screens with a range of attention grabbing channels:
Message recurrence based on user behavior
Local message removal upon expiry
Delivery, open and display reporting
Internal Marketing Quiz Example
Internal Marketing by Interactive Screensaver
Prior to the formal launch of a new product, a succession of key messages and product themes can be delivered to targeted staff computer and device screens as a series of continually rotating screen savers. Screen savers can incorporate attention grabbing animation and flash to ensure that messages and themes come alive and are noticed.
Screen saver messages build employee awareness and ensure that sales teams are familiar with internal marketing campaigns and want to know more. They can click embedded links to visit access more information (on the intranet, web or company network).
Following the formal launch of a product, interactive screen savers can promote and help staff find relevant information on the intranet or network. For example; presentations, manuals and brochure-ware.
By maintaining proactive marketing communications after a product launch, messages remain top-of-mind, and ensure that sales teams are sufficiently well briefed to engage the market with confidence.
Internal Screensaver Marketing
The staff quiz tool makes it easy to further educate sales teams in order to maximize their sales effectiveness. Rather than adopting traditional approaches (which often end up buried in email or on the intranet), SnapComms' Quiz delivers training programs and quizzes directly to targeted employee computers and mobile devices. If appropriate, scheduling features allow delivery of quizzes at a pre-determined time (e.g. at the same time every day). The survey tool also allows internal marketers to collect ideas and feedback from employees interacting with customers experiencing the new product.
Employee Quiz Delivered to the Desktop
Display of scores and correct answers can help reinforce learning, and best-time-to-beat scores and prompts can provide a competitive and fun feel.
Customizable recurrence options can ensure that unanswered staff quizzes continue to reappear at defined intervals until completed.
Internal Marketing Example
Create a plan for communicating a product launch to your staff using our internal communication strategy template.
“Instant internal marketing communication via the SnapComms channels will help us save on internal marketing costs such as printing and publishing”
Check out our Internal marketing Case Studies.