<iframe src="//www.googletagmanager.com/ns.html?id=GTM-TC758N" height="0" width="0" style="display:none;visibility:hidden">
  • Knowledge Base

Internal Marketing Ideas 

SnapComms Internal Marketing Tools

Start trial now Demo

Product Launch Campaigns

The SnapComms internal marketing tools allow product marketers to dynamically interact with employees to build greater product awareness and knowledge and to effectively reinforce key propositions. A more effective sales force almost always results in increased sales and greater market share.
 
internal-marketing-product-launch.png

Internal Marketing by Screensaver

Innovative, attention grabbing channels

 

It is important to come up with new ideas for internal product launches  if they are to have maximum impact with sales and support teams. The SnapComms communication software allow product marketers to by pass email completely and market to internal teams via their device screens with a range of attention grabbing channels:

 


 

 

Key Features:

 

 

Book A Demo   Start trial now

 

 

internal-marketing-quiz-example.png

Internal Marketing Communication Quiz Example

 

Creating interest and building anticipation


internal-marketing-communications-example-1.png

Internal Marketing Communication by Interactive Screensaver

 

Prior to the formal launch of a new product, a succession of key messages and product themes can be delivered to targeted staff computer and device screens as a series of continually rotating screen savers. Screen savers can incorporate attention grabbing animation and flash to ensure that messages and themes come alive and are noticed.

Screen saver messages build employee awareness and ensure that sales teams are familiar with internal marketing campaigns and want to know more. They can click embedded links to visit access more information (on the intranet, web or company network).

Continual and persistent reinforcement

 

digital-signage-on-screensaver.png

Screensaver Message Example

 

Following the formal launch of a product, interactive screen savers can promote and help staff find relevant information on the intranet or network. For example; presentations, manuals and brochure-ware.

By maintaining proactive marketing communications after a product launch, messages remain top-of-mind, and ensure that sales teams are sufficiently well briefed to engage the market with confidence.

Interactive learning and accreditation

internal-marketing-product-launch.jpg

Internal Screensaver Marketing

 

The staff quiz tool makes it easy to further educate sales teams in order to maximize their sales effectiveness. Rather than adopting traditional approaches (which often end up buried in email or on the intranet), SnapComms' Quiz delivers training programs and quizzes directly to targeted employee computers and mobile devices. If appropriate, scheduling features allow delivery of quizzes at a pre-determined time (e.g. at the same time every day). The survey tool also allows internal marketers to collect ideas and feedback from employees interacting with customers experiencing the new product.

product-knowledge-quiz.jpg

Employee Quiz Delivered to the Desktop

 

Display of scores and correct answers can help reinforce learning, and best-time-to-beat scores and prompts can provide a competitive and fun feel.

Customizable recurrence options can ensure that unanswered staff quizzes continue to reappear at defined intervals until completed.

Start trial now   Ask a question

Internal marketing for a product launch - example plan:

 

internal-marketing-communications-plan.jpg

Internal Marketing Example

 

Create a plan for communicating a product launch to your staff using our internal communication strategy template

Download-internal-communication-strategy-template  

More Testimonials

Case Studies

Check out our Internal marketing Case Studies.

View Case Studies

Presentation: SnapComms for Product Managers

Want the original Power Point version to customize for your organization?

 

Or get help to customize this presentation for your organization