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SnapMag - User Generated Internal Newsletter

Reduce email overload

This unique staff magazine format reduces information overload by combining 'mass emails' updates into a 'one stop' internal newsletter. It's design allows staff the option to scan summaries for relevant information or to click links to read in more detail.

User generated content

Anyone can easily submit their message or update into the relevant section of the staff magazine.

Bypass email

The published internal newsletter is pushed to the desktop or accessed by hyperlink.

Version control and 'silent' updates

Need to change something in the internal newsletter? There's no need to email out another version. Plus individual articles have specified expiry times so that content is always current and up to date. Old versions do not sit in email inboxes.

Email is not effective as an internal communications channel

The cost of internal email overload

- Research shows that it takes 64 seconds for an employee to recover from an email interruption (not including the time it takes to read the message). So for an organization with 2,000 employees, it means 30 ‘all staff emails' per week equates to almost $1m of lost productivity*. work out how much 'all staff emails' are costing your business here.

*Based on an average salary of $50k.

Mass emails are ineffective

Many employees set up email rules to auto file or even delete 'all staff' emails. But even if they haven't, employees may not bother opening these emails due to information overload. Therefore, you can't just rely on email to get a message through to staff.

SnapMag - Innovative Internal Newsletter Software

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Internal Newsletter Examples

Reduce email overload

SnapMag lets anyone in the organization enter general information updates (marketing updates, IT outage information, HR updates etc) into an internal newsletter format which an editor can approve before publishing. This format reduces information overload, interruption levels and combines mass email updates into a 'one stop shop'.

 

Reduce the time to produce an internal newsletter

SnapMag lets you allow anyone in your organization submit articles into the internal newsletter. Editorial controls allow you to maintain control of the content and layout. No longer do you have to chase people across the organization for newsletter content. SnapMag does this for you.

Engaging visual format

The SnapMag format helps you get information across in an engaging, visual way. Layout options enable staff to submit images together with their newsletter articles which are automatically resized to fit the internal newsletter template.

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Example of a SnapMag User Generated Internal Newsletter

 

 

Easy to read

SnapMag is designed to be scanned, with ‘read more’ links connecting people to the intranet, web, or even documents on the network for more information. You can also get reports on how many people are reading your newsletter and which articles. This will help you tailor your content to suit your readers.

 

 

Easy to respond

Embedded email links let readers reply to authors directly. Depending on the number of responses, they may decide to take the topic further, calling a discussion group, summarizing comments in the next edition of the internal newsletter or setting up an Employee Blog or Forum for more debate.

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SnapMag Internal Newsletter Designs are Customizable

Target to different audiences

You can target your internal newsletter to different groups. For example, individual departments may want their own version.

Up-to-date information

SnapMag allows you to produce a staff magazine very quickly with limited resource. Printed staff magazines, or laborious html magazines that you have to pull together yourself, can be out of date before employees even read them.

No HTML formatting required

SnapMag is automatically produced without any need to wrestle with html formatting.

More effective than an intranet notice board

SnapMag provides you with more editorial control plus you can push the published newsletter out to targeted computers. Some people won’t use notice boards as they are a 'destination' and are 'out of sight, out of mind'.

Build engagement

SnapMag helps you get information across in an engaging, visual way and, by encouraging staff to become involved in creating the newsletter, this builds a sense of community and engagement.

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Internal Newsletter as a Communications Channel Example

Bypass email

SnapMag is not delivered by email but in a way which is more likely to attract cut-through. Each time you publish the internal newsletter, a ticker bar appears and scrolls three times at the bottom of staff member ’s computer screens. Staff can click-to-read there and then, or go to their message history to read the latest issue at their leisure. They are able to access the magazine via hyperlink from a screensaver, desktop alert or the intranet.

'Safe' social media channel

Your company culture and demographic makeup may mean that some senior managers are reluctant to use tools like employee blogs and forums. They may fear losing control or fueling dissent. Under these circumstances, SnapMag can be a great alternative. It lets you distribute ‘safe discussion’ directly to employee ’s computer screens.

Internal Newsletter Options

  • Pushed

    directly to the computer screen in a number of ways.
  • Customizable look and feel

    Administrator(s) set up the layout of each internal newsletter.
  • Targeted

    Newsletters can be by department, region, interest or project specific.
  • User generated content

    Employees can easily submit newsletter articles.
  • Innovative delivery

    Internal newsletters and/or headlines can be promoted as scrolling news feeds.
  • Searchable

    Staff can search a database of past newsletter articles.

 

 

Use an Internal Newsletter to:

  • Reduce email overload with an internal newsletter
  • Produce a staff magazine on limited resource
  • Improve communications across the organization
  • Involve and engage employees
  • Share knowledge and learning
  • Help staff stay informed

 

"SnapMag’s use of user generated content allows everyone to be part of the process of including information in the staff magazine" Cosima Wagner
Marketing & Communications
Wipro

 

Related Resources and Tools

Common Concerns / Questions

"IT doesn't have time to implement this"

The hosted version can be tested and deployed by IT in just a few hours. Click here for a typical project implementation plan.


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