Employee safety communication is not just about communicating rules and policies - it is also about creating a culture of safety to prevent accidents and ill health.
Communication is a critical part of employee safety initiatives - Like most workplace initiatives, effective employee communication and a resulting high engagement with the initiative is key to its success. Communication needs to change employee beliefs, perceptions and behaviors by convincing them it is worth the extra effort to work safely.
The ROI of effective employee safety communication is significant. OSHA estimates that the indirect costs of an injury is 110 to 450% of the direct costs. Research also shows that for every dollar invested in workplace safety three dollars or more are saved. So every additional employee that works safely as a result of effective safety communication counts.
Getting employee attention - With increasing information overload in the day-to-day lives of employees, short simple messages with visual elements are an effective way to get their attention.
Internal Policy Alert Delivered to the Desktop
SnapComms’ internal communication channels allow you to get employee attention by targeting interactive visual messages to particular audience segments. Channels in the tool kit include; sequencing network screensaver messages, scrolling tickers, and pop-up staff alerts, employee surveys and quizzes.
Select Channels Based on Priority & Audience
Fast message cut through for urgent updates - Desktop alerts and scrolling ticker headlines provide a way to notify staff of urgent situations. Use them for emergency notifications or to remind them of imminent safety drills.
Reach mobile staff - frontline staff and remote personnel can be hard to reach and safety communications can easily be lost in the email shuffle or missed on the intranet. The SnapComms channels can deliver safety communications as overt notifications to mobile devices to reach busy staff, to get them to safety training and to build their awareness of safety issues.
Channels for on-going safety awareness - Screensavers and computer wallpaper messages are an excellent way to reinforce key messages and ensure ongoing awareness of safety issues, policies and best practice.
Brand the safety program - If you are launching a new safety program or refreshing an existing program, brand your program to create instant recognition. The SnapComms messaging solution allows you to brand all messaging formats to suit the type or priority of safety communication (as well as to apply organizational branding).
Find ways to involve employees in safety programs. Call for volunteers for safety committees, for first aid representatives or for health and safety representatives. Ask employees to submit safety suggestions and ideas for safety campaigns.
Safety Induction Survey
Pop-up surveys on computers and mobile devices - The SnapComms employee survey tool delivers pop-up surveys in visual graphic formats that are directly delivered onto the computers and mobile devices of employees (no email required).
Alternatively you can embed surveys into interactive screensavers, newsletters and scrolling ticker messages.
Reminder options - pop-up survey reminder prompts can be set so that uncompleted surveys repeat their pop-up display at a specified time period. These recurrence options increase employee participation in surveys. Up-to-the-minute survey reports can be viewed and downloaded via the SnapComms reporting console. Pop-up surveys can be used to ask for employee suggestions or used to benchmark and track safety behaviors ( benchmarking employee behaviors).
Anonymous submission - The SnapComms survey also allows for submission to be anonymous if required. This can be a useful option for surveys related to hazard reporting or for reporting unsafe practices where employees may prefer to remain anonymous.
Silent surveys - In addition, the SnapComms survey can be delivered in a non-pop-up format. Embed a survey in an interactive screensaver or have a permanent link to an “always open” survey on the intranet. Actively encourage staff (using a range of internal communication channels) to report health and safety issues, unsafe practices or hazards, ill-health and early warning signs. From time to time, promote this feedback channel on screensavers, pop-up alerts or scrolling tickers or send the survey to employees in a pop up format to remind them to contribute.
Visibly Involve Leaders
Use video to demonstrate leader involvement - Face-to-face communications are usually the best option for leadership communication. However this is not always possible or practical so video communication can be the next best thing. Video can show the passion and commitment in the leader's body language and convey important messages to staff.
The SnapComms employee notification tool allows you to deliver videos directly to the desktop of targeted employees. Recurrence options help increase views and reporting options allow you to measure the effectiveness of the channel.
Encourage leaders to take part in safety activities – take photos and video them. Then promote this content promote it on screensavers, the intranet and in employee newsletters.
Managers need to walk-the-walk not just talk-the-talk. Hence, it is important that leaders are notably engaged in safety programs.
Safety Quizzes - Similar to the SnapComms survey tool, SnapComms pop-up quizzes provide a way to engage employees in safety initiatives. Consider running fun quizzes about safety. The SnapComms quiz allows you to select winners by time of entry or random selection. Offer small prices and incentives to further engage employees. Run a weekly safety quiz and see safety awareness increase.
Health and Safety Quiz Example
You might even consider running a fun campaign such as ‘Dob in Your Boss’ which uses the survey tool to allow employees to report unsafe practices they spot their managers undertaking. Then use a “Name and Shame” screensaver to highlight the issue in a humorous way. E.g. “Fred Blogs spotted slumped at desk”, “Martha Jones spied standing on an office chair”.
Employee Safety Video
SnapComms' communications channels can also be used to improve the impact and retention of health and safety training. For example, delivery safety videos by desktop (and mobile) video alerts.
Use all Available Resources
Promote safety resources on the intranet and elsewhere - Extensive health and safety tools are available on the internet and can be used to leverage and complement your health and safety communication program (examples here). SnapComms' communication channels allow you to promote these resources as well as your own with click through hyperlinks added to visual messaging to maximize the impact.
Reinforce related initiatives – Employee safety is not just about injury prevention, it is also about proactive health management. Promote related initiatives such as worksite wellness programs - Ideas for wellness communication campaigns.
RSVP Invite Delivered to Mobile Devices
RSVP invites can be delivered as pop-up alerts to targeted employees on their computers and mobile devices. Multiple answer options and timeslots plus pop-up recurrence for unanswered RSVPs help ensure people get involved in safety activities and training sessions.
Safety off the job
Employees can be at greater risk off-the-job than on-the-job - so communication programs such as driving safely, taking care during hobby and holiday activities and so on can play an important part in reducing absenteeism, lost productivity and health care costs.
Reward Positive Behavior
Safe behavior is more likely to continue if performance and achievement are rewarded and celebrated. Promote winners of awards on screensavers, tickers or in the employee newsletter.
Employee Safety Communication News Ticker
Employee safety communication is not a one-off event. Changing behavior requires reinforcements over time. So find ways to communicate over time as a continuing education process, for example:
A daily or weekly safety quiz - to remind people of key information
Safety Reminder by screensaver
Screensaver reminders - to promote the importance of reporting near misses, remind people about hygiene practices, reinforce emergency procedures, repeat ergonomic tips and to promote safety resources and services available to staff.
A monthly safety newsletter - The SnapComms employee newsletter tool allows multiple authors (including employees if required) to collaborate to quickly produce an engaging newsletter which is delivered directly to targeted employees on computers and mobile devices (bypassing email altogether). Email, PDF and online formats can also be produced.
Related Resources and Tools
How SnapComms can Help:
Attention grabbing visual channels
High priority safety notification formats
Safety awareness 'advertising' formats
Safety quiz and survey formats
Delivery to computers and mobile devices
Channel branding options
Message reminder options
Pop-up RSVP invite option
Employee generated safety newsletters
SMS and email adds ons available