An internal communications strategy defines business goals in communicating with employees and plans the activities to achieve these goals. It's the blueprint guiding you to internal communications success.
Creating this strategy involves some work, but there are clearly defined steps to follow along the way.
We’ve developed a four-step process for creating your own custom internal communications strategy, whatever your organization’s size or sector.
An internal communications strategy is important because it strengthens the connection between employees, employers, and the company's mission.
It increases commitment by keeping employees informed. It boosts productivity by raising employee engagement. And it drives business success by maximizing the effectiveness of every activity.
An effective internal communication strategy will inform, engage, and improve your organization.
Now that you know your current situation, you can begin to plan what you want it to be. This step is about defining your objectives and ensuring alignment with overall company direction.
Here are some quick tips for setting successful communication objectives - and mistakes to avoid.
This step is where the best tactics and most effective communication channels are combined to achieve your objectives.
Here are a few communication best practices for channel selection:
The final step is about tracking results and implementing a cycle of continuous improvement.
Download our internal communications strategy template for examples, tips, and best practices to create a successful program of internal communications – from concept to completion.
An internal communication strategy is a structured plan that outlines how an organization communicates with its employees. It defines goals, messages, channels, and methods to ensure effective, consistent communication that supports business objectives and fosters employee engagement. It's the blueprint guiding you to internal communications success.
An effective internal communication strategy keeps employees informed, aligned with the company’s goals, and motivated. It improves engagement, boosts productivity, enhances team collaboration, and ensures vital information reaches the right people at the right time.
Common channels include email, intranet platforms, video conferencing tools, internal newsletters, digital signage, messaging apps, desktop alerts, desktop tickers, and employee apps. The choice of channels should be based on employee preferences and the nature of the messages.
A strategy focuses on long-term goals and defines the overall vision for internal communication. A plan is a detailed outline of the specific tactics and actions needed to implement the strategy in the short term.
The key components include: