HR Communication - Effective Tools and TacticsWhy is Effective HR Communication Important?Erosion of trust and engagement. SHRM's 2010 job satisfaction survey notes that 3 in 10 employees are looking for a job elsewhere in 2010. Trust and engagement have been eroded during the recent recession and rebuilding employee engagement is now an imperative for many organizations. Effective HR communication contributes to learning, teamwork, safety, innovation and improved productivity across the organization. It also plays an important part in reducing employee turnover and customer turnover. Pay and benefits communication may have regulatory requirements that need to be adhered to. Such HR communications may also provide an opportunity to add value for employees. Connecting employees to strategy and values. Effective HR Communication helps provide a 'line of sight' between business goals and individuals roles which in turn increases the effectiveness and profitability of the organization. What Makes Effective HR Communication Difficult?Multi-generational workforces. A typical organization has a blend of employee demographics (Traditionalist, Baby Boomer, Gen X and Gen Y). HR Communications that work for one generation may not work for another. Gen Y employees tend to prefer technology over face-to face HR Communications, are good at multi tasking and like information in small chunks. Baby Boomers, on the other hand, tend to favor face-to-face and printed HR communications. Subject interests may also vary. For example, older employees are likely to be more interested in HR communications regarding retirement benefits, where as younger employees are likely to be more interested in career development opportunities. Different HR communication preferences and needs. In addition to generational differences, employees also have different HR communications requirements. Some people need to hear information, some need to read it and others need to experience it in order to comprehend it. Information overload is a major cause of workplace stress and lost productivity. It is important to address the causes of email overload and to ensure that important messages cut-through. Constrained message recall. Even in situations where information overload is not a factor, research shows that people typically remember only three to five points from any communication. Effective HR communication can ensure that the most important points of a communication are understood and retained. Virtual Workforce. Many organizations now have employees working remotely and also possibly in different time zones. HR Communications need to 'reach' all employees regardless of their physical location. HR Communication - How the SnapComms Tools can HelpDeliver HR Communications in an engaging interactive way. Use scrolling news feeds, interactive signage on screensavers, user generated staff magazines, employee blogs and discussion forums as an engaging, easy to use HR communication system. Range of ways to engage various employee demographics and needs. The SnapComms solution offers a range of ways to get messages across to different types of employees. For example:
Message targeting. Employees have different HR Communications needs and the SnapComms tools are easy to target to different employee audiences. The SnapComms solution automatically detects existing network structures and permits message targeting based on these structures (and / or newly created targeting groups). Demographic profiling. The SnapComms solution provides a Registration tool which allows employee to specify factors such as demographics or information preferences. The SnapComms solution then automatically sets up message targeting groups to match these needs. Reduce email overload. The SnapMag user generated staff magazine aggregates 'mass email' updates from across the organization into an easy to read format that reduces interruption time and increases message cut-through. Scheduling of HR communications to ensure delivery when employees are most receptive. Secure HR communications channels for commercially sensitive communications. SnapComms messages can't be easily forwarded (unlike emails). Only staff with a unique client applet residing on their computer can see SnapComms messages. Confidential HR communications can also be set up to be automatically deleted from local computers as soon as they have been read Feedback / two way communications. The SnapComms Desktop Survey tool provides a means to carry out; opinion surveys, compensation surveys etc. to allow you to collect feedback and gather research prior to develop new HR policies and practices. Plug-and-play internal social media channels.The SnapComms Internal Social Media tools have been purpose built for 'internal only' employee communication. Many of the necessary features specific to the internal use of social media have been built into the tool making it easy to get started with limited resource or budget. Productivity initiatives. The SnapComms tools can help HR Communicators to keep the focus on key priorities following downsizing when resources have been reduced.
Video - Using the SnapComms HR Communications tools to increase productivity.
Related Resources
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  HR Communication SolutionsDownsizing / Recession Communication Communicating with a Remote /Virtual Workforce Communicating with Gen Y Employees
HR Communication Examples:HR Communication by Screensaver:
HR Communication via Internal Social Media:
HR Communication via Desktop Alert:
HR Communication via Desktop Newsfeed:
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