There are few things more dispiriting than seeing the internal communications campaign you developed disappear Titanic-like into the depths. Not only is it demoralizing, it’s a waste of hard work and effort – as well as a massive lost opportunity for the business.
There’s been a lot of hype around collaboration tools. And like every tool in the internal communicator’s toolkit, they have their place. But something I see too often is an obsession with collaboration tools.
We’re working in an age of constant change. Digital transformation, dispersed workforces and declining engagement are defining our business environment. If your leadership comms don’t step up, you’re not going to keep up.
From over 10 years of experience in internal communications, working with lots of different customers and partners, there’s one piece of advice I’d give above all others.
Why has it become so difficult to get employee attention for important matters? And is this connected to the worrying decline in employee engagement world-wide? Communication experts would argue it’s not for lack of good intentions or effort.
Are you tired of wasting your time writing content that no one reads? Do you feel that no matter how many times you resend an important 'All Staff' email, you’re still not being heard?