Internal Communications Blogs

Special guest article by behavioral scientist Steve Crimando, principal and founder of operational risk management consultancy Behavioral Science Applications LLC.

2020 was a massive year for internal communications. Never before have businesses across the world relied so much on the power of communications to keep their staff informed, engaged and inspired – all while a major crisis unfolds around us!

The end of the 20^th century is heralded as the beginning of the Information Age. A time when the digital revolution took hold, computers appeared in every home and access to knowledge was greater than ever.

What do American Express, Aetna, Apple, and Spotify have in common? Answer: they all now operate a ‘Work From Anywhere’ model. Could your organization be next?

Returning to the workplace is a reality for many organizations this year. But evidence reveals that staff are less positive about this change than employers. How can this be reconciled?

The impact of a business crisis like COVID-19 is huge. It affects everything, from individual jobs to entire sectors. The pace of change is high.

When was the last time you saw someone drive around in a horse and carriage? Or live in a thatched hut? Or phone friends on a chunky Motorola DynaTAC 8000X?

COVID-19 has had a profound effect on business continuity, creating unfathomable disruption, challenging regular business operations and indelibly changing the way we work forever.

Picture the scene. An Internal Communications Manager enthusiastically launches a new campaign. She’s excited about it and is confident employees will get behind it.