Here’s a new year’s challenge for you. Take your internal communications plan for the year and shake it up a little. You don’t want to just send company messages in the same old ways. And neither do your employees.
You’ve probably heard of phonebooth stuffing. It involves as many people as possible cramming themselves into a phone booth – with one of them usually then needing to answer the phone. Strange as it sounds, it was quite a fad for a while.
Internal communications is a bit like building a house. There are lots of components to get right. Having a strong foundation is essential. And you definitely don’t want any gaps.
We’re exposed to messages everywhere we go. Whether at home, at work or anywhere in between, a constant stream of information is fed to us. In fact, each person receives about 105,000 words every day. Or put another way, 23 words per second – that’s a lot of information overload.
Mergers and acquisitions, integrations, restructures and digital transformations are shaping workplaces across the globe. Change is essential for businesses to thrive and grow. And yet, 70% of change initiatives fail. Of these, nearly 40% are due to employee resistance.
There’s been a lot of hype around collaboration tools. And like every tool in the internal communicator’s toolkit, they have their place. But something I see too often is an obsession with collaboration tools.
We’re working in an age of constant change. Digital transformation, dispersed workforces and declining engagement are defining our business environment. If your leadership comms don’t step up, you’re not going to keep up.
Data analytics and internal communications might seem like strange bedfellows. After all, data scientists are serious and nerdy, while internal communicators are fun-loving and frivolous, right?
The end of the business fiscal year is fast approaching for many organizations. The results of 12 months of effort are revealed. A yardstick is planted for how successful the business has been – and what the future may hold.