Corporate emails are yesterday’s news. They’ve become ineffective at engaging staff in today’s workplaces. The world has moved on.
Inboxes grow by the minute as staff are inundated by uninspiring messages, delivered in tired old formats. It’s only natural they have ‘message wear-out’.
The average information worker spends 13 hours per week on email at an average cost of US$21,000 per employee. (Source: IDC)
Emails are too easy to miss for important notifications. They’re too hard to reference for busy staff. Their timing and delivery is too unpredictable for time-sensitive information. They’re too susceptible to breaches for cyber security.
Today, staff demand richer digital content that engages them in a more dynamic, visually-rich way.
Email may be simple and relatively inexpensive, but when it comes to engagement it’s time to look at new tools and strategies. Meet the platform that’s revolutionizing internal comms: SnapComms.
Screensavers drive staff awareness by communicating visually without interrupting or adding to information overload. For example, sustainability messages, security policies, news and events, brand messages and more.
Digital internal newsletters consolidate various news snippets and content formats into a single dynamic newsletter. Videos, tickers and other rich media increase visual appeal, while hyperlinks drive use of your intranet.
Embed hyperlinks into Screensaver messages to encourage employees to find further information or supporting documents on the intranet.
Deliver important updates by Alert so that staff don’t miss out by emails being auto-filtered into sub-folders or rapidly vanishing amidst their inbox.
Achieve widespread staff awareness and buy-in of promotional campaigns or new initiatives through eye-catching Screensavers and dedicated digital newsletters.
Survey staff to get feedback on the types of information relevant to them. Use polls to benchmark and set standards around relevance and clarity of messages.
Unlike email, the SnapComms platform includes a host of features to make management easier and improve performance – while making you look like a comms superstar!