How To Use Digital Signage For Internal Communications

Posted 22 March, 2023 in Internal Communications, Human Resources


In today's ever-evolving work environment, it's important for organizations to stay connected with their employees and ensure effective communication.

With many companies adopting hybrid working models, it can be a challenge to maintain regular and consistent communication with team members.

That's where digital signage comes in as a useful tool for internal communication. By utilizing digital signage, organizations can communicate important information to employees in real-time, no matter where they are working from. Internal communications teams can use digital signage to build a more resilient and effective organization.



1. Why Digital Signage for Internal Communications?

2. Digital Signage Examples

3. Combining Digital Signage With Other Channels

4. Using SnapComms for Digital Signage


Why Digital Signage for Internal Communications?

Using digital signage for employee communications carries many benefits for organizations. It is a broad-reach medium that increases staff knowledge around important company messages, and its highly visual, dynamic format reinforces those messages, which can support other channels and deepen staff understanding.

The high repetition of digital signage means that employees view content multiple times every day, which helps to ensure the message sticks and isn’t lost, the way it might be if it were simply an email.

One of the most significant advantages of digital signage is that it delivers information without distraction. As a passive communication channel, digital signage is highly effective in conveying information to employees without distracting them while they are working. Unlike traditional methods of communication, such as email or bulletin boards, digital signage allows information to be communicated in a way that is easily digestible and highly visible.




Another advantage of using digital signage is that it is particularly effective at reaching deskless workers, such as those in manufacturing, retail, or healthcare environments. These workers are often not in front of a computer or receiving emails, which makes it difficult to communicate important company messages. With digital signage, however, these employees can stay informed about critical updates and feel more connected to the organization.

Overall, incorporating digital signage into internal communication plans is an effective way to build awareness, reinforce messages, and deliver information without distraction. With its high repetition and visual appeal, digital signage is an ideal channel to reach employees and keep them informed, engaged, and motivated.


Digital Signage Examples

Digital signage is a versatile communication tool that can be adapted to various settings and objectives. From small desk screens to large video walls, digital signage can help organizations achieve their communication goals. For example, it can be used to remind staff of upcoming events or reinforce organizational goals by displaying messages in strategic locations.

Organizations can also use digital signage to promote best practices regarding cybersecurity behaviors. By displaying tips and reminders on secure password creation, phishing attacks, and data protection, digital signage can help raise awareness and improve employee compliance with cybersecurity policies.




In addition, digital signage can be used to promote health and wellbeing in the workplace. This can include displaying healthy eating tips, reminders to take breaks and stretch, or information on mental health resources.

Finally, digital signage can also be used to celebrate company achievements and milestones. Whether it's displaying sales figures or recognizing outstanding employee contributions, digital signage can be an effective way to boost employee morale and engagement.

The possibilities for digital signage are vast and varied, making it an essential tool for any internal communications strategy.




Combining Digital Signage With Other Channels

Digital signage is not only an effective stand-alone communication channel, but can also be combined with other channels to increase success. This multi-channel approach allows organizations to reach a broader audience and ensure important messages are communicated efficiently. Here are some examples of how digital signage can be combined with other channels:


1. Digital signage + Slack

Slack and other collaboration tools have become essential in many workplaces. Digital signage can be used to increase engagement with these tools by promoting important or useful channels. For instance, organizations can use digital signage to display a message promoting a particular Slack channel that is relevant to a specific department or team.


2. Digital signage + intranet

Many organizations use an intranet as their primary communication channel. By combining digital signage with intranet, employers can drive traffic to their intranet and increase its usage by notifying staff of new content or resources available. For example, organizations can display a QR code on digital signage that links to the intranet's latest news or updates, encouraging staff to check out the content.



3. Digital signage + surveys

Surveys are an essential tool for measuring employee satisfaction and engagement. By reminding staff to complete workplace sentiment surveys, digital signage can help improve participation rates. Organizations can display a message on digital signage reminding staff to complete a survey and include the deadline to ensure that staff completes it on time.


4. Digital signage + alerts

In today's fast-paced business environment, it is essential to keep staff informed about important company news or events. Digital signage can be used to provide updates to such news or events announced via alerts, such as business performance stats or change management status updates. Organizations can use digital signage to display a message promoting the latest company news, and the employees can access further details on the intranet or other communication channels.


Digital signage is a versatile communication tool that can be used in conjunction with other channels to ensure effective communication across an organization. When combined with intranet, Slack, surveys, and alerts, digital signage can help organizations reach a broader audience and ensure messages are communicated successfully.




Using SnapComms for Digital Signage

SnapComms is an effective tool that organizations can use to create and manage their digital signage screens with ease.

With its quick and easy installation process, it allows businesses to get up and running swiftly. Another advantage is that it is screen-agnostic and doesn't require specific screen types to work. This flexibility is ideal for organizations that already have screens in place and don't want to invest in new hardware.

Moreover, SnapComms doesn't require any additional hardware or players to be purchased or mounted, and there is no cabling involved. This not only reduces costs for businesses but also simplifies the installation process. Additionally, the tool is low touch for IT teams. They can delegate screensaver creation and publishing to their internal communication teams, freeing up time for IT to focus on other tasks.




Digital signage is a highly effective and versatile channel for internal communications, which carries numerous benefits for organizations. It builds awareness, reinforces messages, and delivers information without distraction, making it a highly engaging and efficient way to communicate with employees.

SnapComms simplifies the process of creating and managing digital signage screens, making it a cost-effective solution for businesses of all sizes. By using a platform like SnapComms to incorporate digital signage in their internal communication plans, organizations can foster a resilient organizational culture and build resilience in the face of future challenges.

To discover digital signage with SnapComms for yourself, contact us or start a free trial.

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Internal Communications Human Resources