How To Use Internal Newsletters To Increase Employee Wellbeing & Engagement

Posted 09 September, 2020 in Internal Communications, Human Resources, Product Insights

The SnapComms Internal Newsletter channel is a great way to reach your employees and keep them up to date with what's going on within your organization. You can use Newsletters to connect teams, shine the spotlight on new projects, give wellbeing advice or communicate leadership goals and strategy.

Many organizations find it difficult communicating with employees in a format they find interesting and which adds value to their personal or working life. Employees are often distracted, too busy or simply have no interest in opening 'just another company email' with content that isn't relevant to them.

Particularly during times of COVID-19 disruption, where staff are feeling anxious about the future, employees need more than just an email to help them navigate through difficult times.

So, what types of content can resonate with and engage your employees?

Improving Employee Wellness


Employees can sometimes get caught up in their working life so much that it has a detrimental effect on their health and wellbeing. This can, in turn, negatively impact your business.

A CDC study shows that productivity losses related to personal and family health problems cost U.S. employers $1,685 per employee per year, or $225.8 billion annually. The cost of obesity alone is US$277,000 per year for a company of 1000 employees.

Introducing an employee wellness program within your organization shows employees that you genuinely care about improving their wellbeing. It can also have a positive effect on the productivity and overall happiness of your employees.

An Internal Newsletter can be sent to employees highlighting different facts, workouts, healthy recipes, advice and more to help improve your employees' physical and mental health. This will help encourage a culture of wellness within your organization. Employees may be encouraged to take the stairs instead of the elevator, go for walks during breaks, buy a banana instead of a bag of chips, or reach out if they are feeling down.

Our 'Employee Wellness Newsletter Template*' covers some of these themes to help you create a culture of wellness within your organization. Checkout the template next time you log into SnapComms.

 

Aligning Leadership Communications


Receiving leadership communications in a format that your employees can digest visually and interactively helps increase readership. It also offers leaders the ability to show more of their personality and values. This is especially important when leaders are often disconnected from the rest of the company due to the size of the business, multiple locations or busy schedules.

An Internal Newsletter can be used to communicate the leadership teams 'vision' and 'strategies' to help motivate employees and give them an understanding of their shared purpose. The interactive on-screen format of Internal Newsletters give leadership greater assurance that their important updates won't be lost within employee inboxes.



These Newsletters can contain videos, imagery, links and more to help improve employee communications and overcome the many barriers to their attention. Check out the 'Our People Internal Newsletter Template*' in the content manager to get started.

 

Keeping The Connection During COVID-19


Whether your employees are working from home due to the pandemic or still coming in to work, the working environment has suddenly and dramatically changed. Workplace changes and the current global situation can cause increased anxiety in employees.

Regular communications and updates to your staff can help them understand that you as an employer are present and there for them should they need help. This will go a long way to alleviate some of their concerns.

A wide range of SnapComms channels can be used to do this, including the Newsletter channel, which can be used as a platform to deliver important organization updates. Visit our COVID-19 Communications hub for resources and template example messages.

Covid-19 Communications Hub

Asking your employees what they want to see more or less of will help you get a better understanding of what kind of content they want to see – after all, the newsletter is for their benefit. You can gather their feedback using the Survey tool available in our Engage package, which is simple to administer and keeps everything in one platform.

To get started on your Employee Newsletter, have a look at our Internal Newsletter name ideas.

Talk to one of our Communications Specialists or sign up for a free trial below to find out how you can increase employee engagement and well-being using the SnapComms Platform.

*These enhancements are available only to Cloud and Engage Package customers.  Please reach out to your Customer Success Manager to discuss your migration from SnapComms on-premise (Local) software.

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Internal Communications Human Resources Product Insights

Anmar Gorgees

More blogs by Anmar Gorgees

Anmar Gorgees is the Product Marketing Manager at SnapComms, the market-leading provider of digital employee engagement solutions. Anmar has a huge interest in technology, having spent most of his career working in the industry in New Zealand and the United Kingdom.