Inclement Weather Events
Better Communication During Extreme Weather


There’s often very little warning when extreme weather events strike. When they do, they can cause major disruption to employers and staff.
Snow, ice, hurricanes, tornadoes, and heavy flooding are becoming all-too-regular occurrences that can bring an organization to a crippling standstill.
Getting to and from work can be difficult - even dangerous - for staff; operations and logistics usually take a hit; and in severe cases, infrastructure or building damage means the normal place of work is out-of-bounds.
More than 100 people died in US storms in 2017, the highest number since 2005, and an estimated $200 billion in damage was caused. (Source: Insurance Information Institute)
Employers have a moral obligation to help employees during these times of stress. Regular, up-to-date communication that is seen and read by all affected staff is critical for minimizing risk and aiding business continuity during a weather crisis.The SnapComms channels bypass email completely and are delivered straight to employees’ screens and mobile devices – fast, efficient and powerful, just when you need it most.
You could send an inclement weather email to staff or you could contact them directly on their mobile devices, tablets and computers using visual communication tools. Ideally try to contact them across as many platforms as possible to ensure they receive your message, especially in extreme weather scenarios.
Desktop alerts are the most popular channel for getting immediate employee attention in inclement weather situations. Urgent and unmissable, this tool can incorporate links, images and text, with options to 'Read Now' or 'Read Later'.
Lock screens are perfect for building awareness and reminders about company procedures during adverse weather situations. Favored by communication professionals for their passive characteristics yet high cut-through.
Raise awareness
Promote your inclement weather policy through Lock Screen visual messaging to inform employees and increase awareness in a non-intrusive way. Plan seasonal communications to staff such as “get your car winter-ready”.
Increase preparedness
Keep resources and advice around inclement weather up-to-date on your intranet and regularly advise staff of updates via desktop ticker. Practice your Emergency Communication Plan using all channels available.
Keep staff safe
When an extreme weather event occurs, use Panic Button to get employee attention fast and impel action. Keep staff appraised as the situation develops through desktop alerts which are impossible to miss.
Improve future planning
Assess how effective your communication strategy has been after the event by using a survey to get staff feedback on what worked well and what needs improving.
When your weather event messages need to get out to staff as quickly and efficiently as possible, you need all the extra features to help you achieve it. That’s where SnapComms delivers.
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