So how can we improve manager cascade as a critical part of effective internal communications?
Information cascade tool: SnapComms targeting and message scheduling features.
Secure Manager- only Discussion Forum
For example use Internal Social Media channels to set up manager-only secure helpdesks. This can allow managers to meet online to discuss strategies, share ideas and plan. This is especially useful when managers work in different locations or time zones.
An internal communications helpdesk for managers can also provide the means for managers to access communications support and ask questions such as:
“I just read this, what does it mean?”
“I just saw this on the intranet, what is it about?”
Send automatic Desktop Alerts to helpdesk moderators to ensure managers receive fast and effective support.
Survey staff regularly to benchmark and check how well each employee understands important messages. Map this information back to individual managers and use this information to show managers what they are doing well and where they can improve their communication and cascade of information.
Reward good performers publicly to create focus (and competition) or use the feedback to target training and help managers understand what they are doing well and how they can improve.