---
title: 6 Tips for Developing Internal Brand Engagement
description: Improve engagement with your brand from the inside out. These 6 tips help foster internal brand engagement within your organization. Learn more here.
image: https://www.snapcomms.com/hubfs/blog-images/internal-brand-engagement.jpg
---

# 6 Tips for Developing Internal Brand Engagement

Posted 23 November, 2016 in [Internal Communications](https://www.snapcomms.com/blog/topic/internal-communications)

We’re all suckers for cool brands. Perhaps that’s because we hope some of their coolness might rub off..

But if your organization hasn’t yet made it on to the shortlist of the world’s best brands – think [Amazon, Apple & Google](http://www.millwardbrown.com/brandz/rankings-and-reports/top-global-brands/2019) - fear not.

![Top 10 most valuable global brands](https://www.snapcomms.com/hs-fs/hubfs/blog-images/Internal-branding-1-opt.jpg?width=600&height=461&name=Internal-branding-1-opt.jpg)

*Global Top Brands 2019*

The good news is there are lots of ways to get employees to back your brand, authentically and enthusiastically – and you don’t have to be hipster!  

Having worked with multiple brands throughout the years, we’ve learnt a thing or two about what works and what doesn’t in internal brand engagement.

From hospitals to large enterprises, major banks to the armed forces, we’ve helped many internal communicators meet the challenge of brand engagement.  So we’ve taken these insights and created the following tips to help develop your [internal brand communication](https://www.snapcomms.com/solutions/internal-brand-communication).     

## Here's 6 tips to develop your internal brand:

 

### 1. Two are better than one

Don’t let the marketing team have all the fun!  The best examples of employee brand engagement are when internal communicators and the marketing team come together.  

Agree on how to get staff involved with the branding process from the outset: a good starting point is to run a series of joint workshops and/or quizzes to discover how staff currently feel about your brand.  

Invite staff to complete a brand spectrum survey (see example below) to see how current and desired perceptions match up.

![brand spectrum survey](https://www.snapcomms.com/hs-fs/hubfs/brand-spectrum-survey-2.jpg?width=815&height=295&name=brand-spectrum-survey-2.jpg)

An effective workshop or survey idea is to ask employees to choose from a selection of images and words that they believe best define the brand. Open-ended questions, such as ‘what makes us unique’, or ‘describe our brand to someone you’ve just met’ can return incredibly honest and insightful responses.

Remember to play these back to staff later, as this shows their opinions count and reinforces engagement.

These initiatives are great for uncovering your brand DNA, and for identifying areas of focus.

 

### 2. Frontline to the fore

Be sure to capture [frontline staff feedback](https://www.snapcomms.com/solutions/front-line-staff-communications). These employees are highly influential as they interact with customers regularly, and are the personification of your brand.

They’re also the most likely to have an accurate picture of how the organization is currently perceived.

With some simple internal communication tools, you can capture their important insights without taking staff away from their day job – often an operational concern. [Staff surveys](https://www.snapcomms.com/products/employee-survey) can be sent direct to employees devices and completed during downtime. 

 

### 3. Corporate narrative that’s simple and memorable

In other words, make the brand story easy to understand and easy to repeat. This helps your staff understand how they can influence people beyond what’s listed on their job description, and unites them behind a common purpose i.e. your strategic objective.

When creating your corporate narrative (also known as brand story), resist the urge to incorporate a long list of brand values. It overwhelms and bores your staff. This is a common mistake when trying to keep multiple stakeholders happy. The challenge is usually not what goes into the narrative, but what is taken out.

Once you have a tight corporate narrative in place, you can then start to plan: a) how to deliver the message; and b) how to ensure you’ve got the attention of employees. This leads on to the next point: how to get your message noticed. 

 

### 4. Get employee attention 

Be mindful that email overload is one of the biggest challenges facing organization’s today. That means there’s a high risk your beautifully written email gets overlooked among the inbox clutter. 

These days, the best internal brand campaigns are those delivered creatively, using a variety of formats such as video, screensavers, desktop alerts, internal launches and more.  Include plenty of feedback and opportunities for conversations too, for early detection of perception shifts.

Take into consideration how your employees consume content e.g. on mobile devices, in open plan offices etc. Also plan for different learning styles e.g. visual (spatial) using pictures; verbal (linguistic) using speech and written documents.

 

### 5. Celebrate your brand heroes 

Showcase those employees who demonstrate brand values. This helps others understand the type of behavior that supports the brand intentions, and see the connection between their own work and your organizational strategy.

Video vignettes are perfect for this – and add an element of fun to your company culture. Encourage staff to nominate their brand hero colleagues to feature in these videos. Make sure the story loops back explicitly to the value being demonstrated, and promoted internally as such.  

[Here's a great example](https://simply-communicate.com/video-restored-employee-trust-hsbc/) of a bank using video to instill trust and engage employees, which fits perfectly with their brand engagement strategy.

 

### 6. Keep the brand alive through reinforcement messages

It’s vital to keep the momentum going with regular brand reinforcement messages.

Take a leaf out of your marketing friends’ book and develop an ‘advertising campaign’ approach. Once the narrative is established, create a series of on-point messages across different channels. For example, your brand hero videos can be delivered via a desktop video alert. Reminder messages about your corporate narrative can be reinforced via a screensaver or corporate desktop wallpaper.

These types of communications can be sequentially drip fed and repeated over time as an internal campaign to boost recall.

Finally, remember that internal brand engagement is not a ‘set and forget’ task. Allow and encourage adaptation to your brand over time by capturing staff feedback and assessing engagement levels through online quizzes and surveys. It’s an ongoing journey with lots of passengers. And lots of navigators keen to give directions along the way.

 

*Updated: 14/06/2019*

Share This on:

- [![Share on facebook](https://www.snapcomms.com/hubfs/assets/fontawesome/svgs/facebook-f-brands.svg) ](http://www.facebook.com/share.php?u=https://www.snapcomms.com/blog/developing-internal-brand-engagement&utm_medium=social&utm_source=facebook)
- [![Share on linkedin](https://www.snapcomms.com/hubfs/assets/fontawesome/svgs/linkedin-in-brands.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.snapcomms.com/blog/developing-internal-brand-engagement&utm_medium=social&utm_source=linkedin)
- [![Share on twitter](https://www.snapcomms.com/hubfs/assets/fontawesome/svgs/twitter-brands.svg) ](https://twitter.com/intent/tweet?original_referer=https://www.snapcomms.com/blog/developing-internal-brand-engagement&utm_medium=social&utm_source=twitter&url=https://www.snapcomms.com/blog/developing-internal-brand-engagement&utm_medium=social&utm_source=twitter&source=tweetbutton&text=)

[Internal Communications](https://www.snapcomms.com/blog/topic/internal-communications)

![Susan Bowden](https://www.snapcomms.com/hs-fs/hubfs/Suzy.jpg?width=150&height=174&name=Suzy.jpg)

### [More blogs by Susan Bowden](https://www.snapcomms.com/blog/author/susan-bowden)

Susan Bowden is Marketing Manager at SnapComms, a world-leading provider of digital internal communication tools.

- [![SnapComms on LinkedIn](https://www.snapcomms.com/hubfs/assets/fontawesome/svgs/linkedin-in-brands.svg)SnapComms on LinkedIn](https://www.linkedin.com/in/susanbowden/)

### Browse by Topic

- [Internal Communications (99)](https://www.snapcomms.com/blog/topic/internal-communications)
- [Human Resources (68)](https://www.snapcomms.com/blog/topic/human-resources)
- [Hospitals and Healthcare (22)](https://www.snapcomms.com/blog/topic/hospitals-and-healthcare)
- [Strategy (16)](https://www.snapcomms.com/blog/topic/strategy)
- [Health and Wellness (15)](https://www.snapcomms.com/blog/topic/health-and-wellness)
- [IT and Technology (15)](https://www.snapcomms.com/blog/topic/it-and-technology)
- [Cyber Security (13)](https://www.snapcomms.com/blog/topic/cyber-security)
- [Employee Engagement (12)](https://www.snapcomms.com/blog/topic/employee-engagement)
- [Leadership (12)](https://www.snapcomms.com/blog/topic/leadership)
- [Culture (11)](https://www.snapcomms.com/blog/topic/culture)
- [Change Comms (8)](https://www.snapcomms.com/blog/topic/change-comms)
- [Compliance and Ethics (7)](https://www.snapcomms.com/blog/topic/compliance-and-ethics)
- [Employee Experience (5)](https://www.snapcomms.com/blog/topic/employee-experience)
- [Financial Services (5)](https://www.snapcomms.com/blog/topic/financial-services)
- [Product Insights (5)](https://www.snapcomms.com/blog/topic/product-insights)
- [Digital Transformation (4)](https://www.snapcomms.com/blog/topic/digital-transformation)
- [Events (4)](https://www.snapcomms.com/blog/topic/events)
- [Crisis Comms (3)](https://www.snapcomms.com/blog/topic/crisis-comms)
- [Onboarding (3)](https://www.snapcomms.com/blog/topic/onboarding)
- [Contact Center (2)](https://www.snapcomms.com/blog/topic/contact-center)
- [Education (2)](https://www.snapcomms.com/blog/topic/education)
- [Trends (1)](https://www.snapcomms.com/blog/topic/trends)

[See all](https://www.snapcomms.com/blog/developing-internal-brand-engagement#)

 Best Practice,   
Tips and Free Tools

All you need to supercharge your comms - direct to your Inbox

[![Subscribe](https://no-cache.hubspot.com/cta/default/492690/38ac6d0d-7664-4412-90a3-16b8155f9831.png)](https://cta-redirect.hubspot.com/cta/redirect/492690/38ac6d0d-7664-4412-90a3-16b8155f9831)

### Popular Blogs

[45 Employee Spotlight Questions: Guide to Success](https://www.snapcomms.com/blog/employee-spotlight-questions)

[60+ Employee Newsletter Name Ideas For Any Industry or Objectives](https://www.snapcomms.com/blog/employee-newsletter-name-ideas)

[How To Measure Communication Effectiveness With The Right Metrics](https://www.snapcomms.com/blog/measuring-communication-effectiveness)

## Explore More Helpful Articles

[

## Top 10 Thanksgiving Team-Building Activities for Work

](https://www.snapcomms.com/blog/thanksgiving-activities-at-work)

[

## Beat Email Overload: 7 Tips Keep On Top Of Your Inbox

](https://www.snapcomms.com/blog/beat-email-overload)

[

## 45 Employee Spotlight Questions: Guide to Success

](https://www.snapcomms.com/blog/employee-spotlight-questions)

[![SnapComms – An Everbridge Company](https://www.snapcomms.com/hubfs/rebrand23/EVE-SnapComms-Logo-23-White.svg)](https://www.snapcomms.com)

![chat bubbles](https://www.snapcomms.com/hubfs/chat%20bubbles.svg)

**Talk to us**

Got any questions?   
We're here to help. 

[Contact Us](https://www.snapcomms.com/contact-us)

**World-Leading Integrated Internal Communications**    
More than 2.5 million employees in 75 + countries are benefiting from better internal communications. Be part of the movement for greater communication at work. 

SnapComms is an [Everbridge](https://www.everbridge.com/) Company - The only end to end critical event management and employee communication solution in the world.

![chat bubbles](https://www.snapcomms.com/hubfs/chat%20bubbles.svg)

**Talk to us**

Got any questions?   
We're here to help. 

[Contact Us](https://www.snapcomms.com/contact-us)

### Products

[All Products](https://www.snapcomms.com/platform) [Desktop Alert](https://www.snapcomms.com/products/desktop-alert) [Desktop Ticker](https://www.snapcomms.com/products/desktop-ticker) [Screensaver](https://www.snapcomms.com/products/corporate-screensaver) [Wallpaper](https://www.snapcomms.com/products/corporate-wallpaper) [Lock Screen](https://www.snapcomms.com/products/lock-screen) [Digital Signage](https://www.snapcomms.com/products/internal-digital-signage) [Newsletter](https://www.snapcomms.com/products/internal-newsletters) [Survey](https://www.snapcomms.com/products/employee-survey) [Quiz](https://www.snapcomms.com/products/employee-quiz) [Panic Button](https://www.snapcomms.com/products/panic-button)

### Solutions

[Internal Communications](https://www.snapcomms.com/internal-communications) [Human Resources](https://www.snapcomms.com/hr-communications) [Information Technology](https://www.snapcomms.com/it-communications) [Compliance Comms](https://www.snapcomms.com/compliance-communications) [Emergency Comms](https://www.snapcomms.com/emergency-communications) [Marketing](https://www.snapcomms.com/solutions/marketing-communications) [Healthcare](https://www.snapcomms.com/audience/healthcare-communications) [Financial Services](https://www.snapcomms.com/audience/financial-services) [Education](https://www.snapcomms.com/audience/education-university) [Frontline & Retail](https://www.snapcomms.com/audience/front-line-retail)

### Resources

[All Resources](https://www.snapcomms.com/resources) [Blog](https://www.snapcomms.com/blog) [Case Studies](https://www.snapcomms.com/case-studies/internal-communication-case-studies) [IT Outage Calculator](https://www.snapcomms.com/it-outage-roi-calculator) [Cyber Security Calculator](https://www.snapcomms.com/roi-calculator-cyber-security) [HR Calculator](https://www.snapcomms.com/human-resources-roi-calculator) [Tutorials & Guides](https://www.snapcomms.com/videos-tutorials) [Knowledge Base](https://support.snapcomms.com/hc/en-us) [On-Demand Webinars](https://www.snapcomms.com/on-demand-webinars)

### About

[About Us](https://www.snapcomms.com/about-us) [FAQs](https://www.snapcomms.com/faq) [Careers](https://www.everbridge.com/about/careers/) [Technical Overview](https://www.snapcomms.com/technical-overview) [Privacy Policy](https://www.everbridge.com/about/legal/everbridge-global-privacy-notice/) [Contact Us](https://www.snapcomms.com/contact-us)

[![Snapcomms – An Everbridge Company](https://www.snapcomms.com/hubfs/rebrand23/EVE-SnapComms-Logo-23-White.svg)](https://www.snapcomms.com)

![chat bubbles](https://www.snapcomms.com/hubfs/chat%20bubbles.svg)

**Talk to us**

Got any questions?   
We're here to help. 

[Contact Us](https://www.snapcomms.com/contact-us)

**World-Leading Integrated Internal Communications**    
More than 2.5 million employees in 75 + countries are benefiting from better internal communications. Be part of the movement for greater communication at work. 

SnapComms is an [Everbridge](https://www.everbridge.com/) Company - The only end to end critical event management and employee communication solution in the world.

![chat bubbles](https://www.snapcomms.com/hubfs/chat%20bubbles.svg)

**Talk to us**

Got any questions?   
We're here to help. 

[Contact Us](https://www.snapcomms.com/contact-us)

### Products

[Desktop Alert](https://www.snapcomms.com/products/desktop-alert) [Desktop Ticker](https://www.snapcomms.com/products/desktop-ticker) [Screensaver](https://www.snapcomms.com/products/corporate-screensaver) [All Products](https://www.snapcomms.com/platform)

### About

[About Us](https://www.snapcomms.com/about-us) [Careers](https://www.everbridge.com/about/careers/) [Resources](https://www.snapcomms.com/resources) [Blog](https://www.snapcomms.com/blog) [Privacy Policy](https://www.everbridge.com/about/legal/everbridge-global-privacy-notice/)

### Solutions

[Internal Comms](https://www.snapcomms.com/internal-communications) [Human Resources](https://www.snapcomms.com/hr-communications) [IT & InfoSec](https://www.snapcomms.com/it-communications) [Emergency Comms](https://www.snapcomms.com/emergency-communications) [Healthcare](https://www.snapcomms.com/audience/healthcare-communications) [Financial Services](https://www.snapcomms.com/audience/financial-services)

**World-Leading Integrated Internal Communications**    
More than 2.5 million employees in 75 + countries are benefiting from better internal communications. Be part of the movement for greater communication at work. 

SnapComms is an [Everbridge](https://www.everbridge.com/) Company - The only end to end critical event management and employee communication solution in the world.

- [SnapComms on Facebook](https://www.facebook.com/SnapCommsLtd/)
- [SnapComms on LinkedIn](https://www.linkedin.com/company/snapcomms/)
- [SnapComms on Youtube](https://www.youtube.com/user/snapcomms)
- [SnapComms on Twitter](https://twitter.com/snapcomms)

- [SnapComms on Facebook](https://www.facebook.com/SnapCommsLtd/)
- [SnapComms on LinkedIn](https://www.linkedin.com/company/snapcomms/)
- [SnapComms on Youtube](https://www.youtube.com/user/snapcomms)
- [SnapComms on Twitter](https://twitter.com/snapcomms)

[Privacy Policy](https://www.everbridge.com/about/legal/everbridge-global-privacy-notice/) | [Cookie Policy](https://www.snapcomms.com/cookie-policy) | [DPA](https://www.everbridge.com/about/legal/everbridge-data-protection-framework/) | [Terms and Conditions](https://www.snapcomms.com/terms-conditions) | [Trust Center](https://trust.everbridge.com/) | [Do Not Sell](https://www.snapcomms.com/do-not-sell)

© Copyright SnapComms an Everbridge Company 2026

[Privacy Policy](https://www.everbridge.com/about/legal/everbridge-global-privacy-notice/) | [Cookie Policy](https://www.snapcomms.com/cookie-policy) | [DPA](https://www.everbridge.com/about/legal/everbridge-data-protection-framework/) | [Terms and Conditions](https://www.snapcomms.com/terms-conditions) | [Trust Center](https://trust.everbridge.com/) | [Do Not Sell](https://www.snapcomms.com/do-not-sell)

© Copyright SnapComms an Everbridge Company 2026

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Susan Bowden"
  },
  "dateModified" : "August 23, 2021, 1:59:40 AM",
  "datePublished" : "2016-11-22 15:06:00",
  "description" : "Improve engagement with your brand from the inside out. These 6 tips help foster internal brand engagement within your organization. Learn more here.",
  "headline" : "6 Tips for Developing Internal Brand Engagement",
  "image" : {
    "@type" : "ImageObject",
    "url" : "http://media.snapcomms.com/hubfs/blog-images/internal-brand-engagement.jpg"
  },
  "mainEntityOfPage" : {
    "@id" : "https://www.snapcomms.com/blog/developing-internal-brand-engagement",
    "@type" : "WebPage",
    "description" : "Improve engagement with your brand from the inside out. These 6 tips help foster internal brand engagement within your organization. Learn more here."
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://media.snapcomms.com/hubfs/logo-1.png"
    },
    "name" : "SnapComms. An Everbridge Company"
  }
}
```